Did you know in 2019, only 3% of E-commerce website visitors were converted into consumers? I don’t know about you, but that’s not a lot of websites.
Having low conversion rates and not getting enough consumers is just scratching the surface when it comes to the repercussions of a poorly planned E-commerce strategy. After a lot of analysis and research, we’ve found the top 5 reasons why E-Commerce is not working for you.
1.Unsure of who your Target Market is:
When you understand your audience’s demographics and analyze your competitors, this allows you to make a strategy solely focused on those elements that will give you results and make your business unique and appealing.
2.Poorly Described Products:
In the words of Leonardo Dicaprio from Wolf of Wall Street, “sell me this pen.” Since consumers will be buying your product from a website, you need to do everything in your power to make those 30 seconds worthwhile. Clearly describe your product and mention critical information about the product, in a way that appeals to the target audience.
3.Not focusing on Content Marketing:
Content Marketing is one of the best tools you can use to turn visitors into consumers, that is if you use it correctly. If you address the wrong audience with the right content, you may spark an interest and gain a few visitors, but the conversion you need won’t take place. And don’t forget, always add a call to action at the end of your posts or articles!
4.Poor Social Media Management:
Social media is where all the cool kids are, they say, and you should be there too. Using social media to boost your products is a good practice to follow when you’re starting. If you choose to stay away from social media it might cost you. If you go to see, everyone searches for pages through Instagram so they get a visual feel about who they’re buying from. If they don’t have that connection they may never come back as a visitor. If you have a social media presence for your brand you can also, later on, build a community of loyal consumers.
5.Bad User Experience:
Nowadays, it’s very hard to keep the user’s attention on a website. With pop-up ads and notifications taking their attention away, you have to make the process as easy as possible for them. Here are some ways you can do that, making the website navigation process extremely simple. Update your meta-descriptions, add calls to actions, use high-quality images, and use customer testimonials.
This may seem overwhelming at first, but if you take it one step at a time, you’ll have an E-Commerce strategy that will bring the exact results you need. It’s all a matter of planning and execution.