Build Loyalty on Social Media, to Build a Brand!

Social media is a great way for an individual or a brand to reach their right target audience. The reason being there is a niche for everything, and social media is an open platform wherein a ton of people can come together, consume, engage, interact, like, save or share content. This gives users the freedom to choose what they like and interact with by means of following, liking, commenting or sharing content. Whatever the users choose to interact with gets the most engagement and this lets the individual or the brand know what their audience likes and thus put out more similar content.

How to grow on social media, is a question that many have asked,but the answer is different for everyone.Social media strategies do work, but it is different for everyone and you need to be able to adapt and modify your strategy as per what your audience wants to consume and what they interact with.This content could range from seasonal, topical, moment marketing or even showing solidarity towards social issues.  

Social media growth is not linear, but it is a parallel line, it is an amalgamation of patients,strategy, regular target content and a focused goal.How to grow a business on social media? Where do I find my audience? How do I create valuable content? Are some of the common questions of individuals and brands ( yes we are referring to individuals as a brand). The reason being everyone, every organisation is a brand that needs to be pitched to the audience and the best way to get the right audience attracted to you is by offering them a lifestyle, get them hooked onto the idea of being associated with you, YOU THE BRAND! 

  1. Responsiveness Get’s Positive Feedback . 

Whenever you ask your audience anything, be sure to respond to them. Be it a comment or a DM, make it a point to revert back to them, this helps them know that they are valued and that you are engaged with them. If this is something you do not wish to do, you may turn on the automated questions and responses feature on instagram and this can filter out the initial round of back and forth questions. 

  1. Share Customer Feedback.

Customer feedback, reviews, peoples comments are a great way to show your new audience that you are in fact a legit brand and what you offer is impacting real people and they are interacting with you. This also helps give your brand a seal of approval that can help convince a new person to trust your brand. 

  1. Optimize User-Generated Content. 

Building a community is the best thing for a brand. This is because an engaged community can help you scale new heights and harnessed with their engagement you will be able to grow massively. The reason being, on social media you need the backing of members from the society for you to reach your goals. 

  1. Keep People In The Loop. 

Keeping people in the loop on new product launches, new ideas, making short vlogs, or photo dumps on the same can greatly help as this works as a great way for you to be able to take people behind the scenes. 

  1. Be Transparent.

By being transparent you are able to break the glass wall down and make people feel like a part of the whole. Let people in on any decisions(when the time is right) and do not keep them in the dark. Because at the end of the day, you are where you are because of their support. 

  1. Work with an Influencer.

Working with an influencer helps give your brand a face and this also helps new people find your brand. A collaboration is a great way to bring new ideas to the table and help take your brand to the next level by evolving with the times and trends. 

  1. Include Them In Decision making.

By including the audience in the decision taking process, it makes them feel like they have a stake in your brand. Once you do that, that will form a bond, and this kind of bond is difficult to sever. We hope this information helps steer you on the path to helping you build a loyal fanbase who are engaged with what you put out. We hope this answers your questions on how to grow a business on social media.