“If word of mouth turns into a campaign, it’s Content Marketing…”
The best content marketing service has content as its root and grows with the right consumer base. Your content marketing strategy has to answer the questions your consumers ask and answer them where they expect. A good content marketing strategy will make your brand visible across channels and address your consumers wherever they are available online.
70%+
B2B & B2C brands use content marketing
44%
B2B Marketers consume 3-5 blogs before engaging a vendor
70%
of online shoppers prefer blogs as an information source
53%
Brands Spend more than $5000 p.m.
Research has shown time and again that online consumers are influenced more by the information they receive than the faces of renowned celebrities.
With new content formats, like short videos, and reels, it is easier for marketers to engage with the audience. But the content must remain relevant and informative for the audience.
MadHawks' approach to content marketing service involves step-by-step understanding and dissemination of the content opportunities for the brand.
Content quality can differentiate your brand from competitors. Modular, easy-to-read, and pointed short and long-form content does great for content marketing of your brand.
Whitepapers and case studies have critical acclaim to capture the thoughts and minds of your target audience, especially for B2B brands and high-value B2C products.
The publication portfolio is a major part of your content marketing strategy. As a content marketing agency, MadHawks builds and maintains a network of publications to serve your content to your audience.
Often brands miss out on the full potential of their content by keeping a separate social media strategy. At MadHawks we ensure that your social channels are catering the content to your social followers.
As a content marketing agency, we have a growing network of publications a brand can tap into and start content marketing campaigns quickly.
The analysis for content marketing strategy starts with an understanding of the audience profile. Keyword research and the selection of the most relevant keywords for the brand are also crucial for an effective strategy. This can include trend identification.
Content marketing strategy consists of target market interest groups and associated content platforms. Publisher profiles may also vary based on your budget and target KPIs. Afterwards, a publication strategy can be formed with a number of publications.
Once we know the publications and the types of content we are publishing, we can start creating content like blogs, posts, images, videos, etc. The content goes through a quality check before publication.
Once the content is published on third-party platforms, it can be promoted to attract more attention. The publisher also promotes specific and valuable content pieces.
The content marketing assets will redirect the traffic to landing pages on your website. Thus, the landing pages should also confer to the solutions offered or advertised in the content. This will include having the right keywords, content headings and so on.
We can start measuring the results of our content marketing activities in about 20-30 days. Track the performance on the set KPIs over time and adjust the course to meet or surpass the desired results.
Editorials are highly influential pieces of content. Every once in a while a good and qualified opinion about the brand can be promoted to create awareness and build trust.
Content marketing campaign reports include activity and resulting KPIs. This includes page and domain authority changes, page rank improvements on SERP, and changes in organic and referral traffic.
“I collaborated with MadHawks for creation & execution of our Digital Strategy. Just one initial call with Ravi made me believe that MadHawks can be trusted for my project.
I am very glad I took this decision. The team is highly focused, diligent, and very proactive. They have helped us in every step in bringing our vision to life. Must say it is indeed a great pleasure working with them. As a Digital Marketing firm, they definitely earn my recommendation.”
“From the first day, we started working with MadHawks, there was a spark like no other. The team is always ready to do more and keeps outshining themselves. Making SEO a dream is what this team has finessed, and in addition to that, they have also revolutionized our website, with graphics that have mesmerized us and our audience alike. I absolutely stan their work ethic and cannot wait to see our partnership flourish.”
“Working with MadHawks on our digital marketing campaigns is a smooth sailing process. Right from the get-go, the entire process was thought out and a structure is planned and pitched. Taking into consideration inputs from our end and marrying it with creative, unique ideas, we were indeed delighted with the final results. The thought put into each campaign is something which we were incredibly satisfied with.”
“Madhawks performed really well in delivering high impact influencer marketing campaigns for us in an absolutely smart and savvy way. Their understanding of performing the desired service is incomparable.”
100,000+
KWs Optimized
5000+
Publications
13+
Avg. Gain in Page Authority
100 million+
Organic Traffic
22%+
Avg. Organic Traffic Growth
