What is De-Indexing?

De-indexing is the process of removing a website or webpage from the index or directory of a search engine. It may occur for a number of reasons, including the use of unethical SEO methods, the use of duplicate or low-quality material, malware, or violations of search engine guidelines. De-indexing affects a website’s or page’s ability to be discovered through search engine results pages (SERPs), which can have a negative effect on traffic and online visibility.

How to know if the website is de-indexed?

If you have reason to believe that your website has been de-indexed, the first thing you should do is see if it can still be reached by immediately typing its URL into a browser. If so, the de-indexing might only be transient, in which case you can take steps to have it re-indexed. Following are some actions you can take:

  1. Search engine guidelines violations on your website may have resulted in a manual punishment. Check for manual penalties. By logging into your search dashboard account and searching for a message from Google or another search engine, you can verify this.
  2. Examine your website for technical problems: Sometimes de-indexing happens as a result of technological problems like broken links, server errors, or misconfigured robot.txt files. To find and address these problems, use apps like Screaming Frog or Google Search Console.
  3. Search engines may de-index your website if it has duplicate material, so be sure to check. To find and delete duplicate material, you can use programmes like Copyscape or Siteliner.
  4. In order to safeguard their users, search engines may de-index your website if it has malware. You can look for and get rid of malware using tools like Google’s Safe Browsing.
  5. Send a review request to the search engine: If the problems that led to the de-indexing have been resolved, you may do this. They will be forced to reconsider your website, and ideally re-index it as a result.

Is Deindexing a severe issue?

De-indexing can be a severe problem for websites, but it is not always a death warrant. You can improve your chances of getting your website re-indexed and regaining its online exposure and traffic by locating and addressing the problems that led to the de-indexing and filing a reconsideration request.

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