Don’t go extinct in the age of Digital Marketing

We are officially living in an age, where everything that happens online is considered to be the only thing that has ever existed. With brands spending more time perfecting the art of gaining an audience that engages with what they put out and generating shares, likes, and repost worthy content you must bear this in mind, that this is never an easy task, and on the web, where there are millions of alternative options that are made available for people for anything and everything. Thus, it has become crucial for businesses to avail themselves to tear tools to get ahead of the curve and become visible to the audience they would like to be seen by.


Marketing in this age itself has evolved to a great extent; this is because services have changed to a very great extent. Digitization has made every business reconsider the way they project themselves to the market and the very way they approach marketing their products, look for professionals in the space keeping in mind that they need to be able to bring in a wider section of audience closer to them.


A common question now would be, “So, how can a business be made accessible to your customers” This is where using digital marketing comes into play. One of the biggest benefits of online marketing is that it is cost-effective. It helps you save money and obtain more leads. As a business, when you invest money into a marketing campaign, you want to track the results of the campaign. It’s important to know if a strategy is driving results that help your business grow. As a digital marketing services company in Canada, a digital marketing services company in India and a digital marketing services company in Dubai. One of the most significant benefits of a digital strategy is the ability to measure your results. And this process also helps you target marketing to a section of the population that you believe your product is catered towards.




    Anyone who tells you that they can promise or guarantee that your name appears in the top results is either bluffing or doing something shady, which can also lead to dangerous outcomes. This is where MadHawks unique SEO comes into play.every audience in the blink of an eye.sure you get the most versatile

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    With our outstanding performance using Google’s PPC on Google Search, Google display and Youtube ads we make sure you get the most versatile and measurable results from our efforts.every audience in the blink of an eye.sure you get the most versatile and measurable sure you get the most versatile and measurable

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    Since we understand how crucial a social presence can be for brands, we make sure that our clients get the best and most creative solutions that catapult their products and services to new heights. With rapidly changing algorithms and an evolving analytical insight, our team comes together to strategize.

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    With so many developments in the content marketing field, our experts are always up to date with the latest trends and strategies. With Mad brains like ours, you’re guaranteed the best ideas and solutions to your content marketing needs.

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    We make sure your brand is on top of the social media game, with trends created overnight and budding influencers under our belt and we want to give you the best of all elements in the social media marketing arena.

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    Like P.T. Barnum said, “Bad publicity is good publicity”. With the correct usage of the right marketing channels and charm, you’ll only receive with us, your brand image will reach every audience in the blink of an eye.

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    Breaking through the glass ceiling, cutting through the clutter and shooting for the stars is the way to grow, and that’s the path we take with our clients, giving them nothing but the best-in-class content. We believe that thought leadership is an art, it is only possible with consistency and determination. Which we ensure by regularly publishing articles, research, blogs or any other form of original content.

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    “It’s about your company, your business, your success.”
    A company faces myriad business challenges during its lifetime. You can take a backseat on this, we will be there with you steering you back onto the path, the path which you will continue to scale and conquer, as we help solve business questions to ensure a seamless running of your company, which we attest can prove to be highly beneficial.

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    One of the most creative and interesting fields in the IT industry is web designing and development. Professionals like us create exquisite web layouts which are great to look at and also function flawlessly. Our designs are high-performing and user-friendly. Our web designers and developers are experts in their fields who work with our clients to produce pieces of art which you’ll fall in love with at first sight.

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    Digital marketers spend hours at a stretch trying to get targeted traffic to websites with only one intention–converting them into buyers and customers. We at MadHawks cannot see good traffic going to waste and thankfully, we know exactly how to optimize the conversion rate of your business. We work harder and smarter with the sole intention of seeing your website conversion rate go from ‘meh’ to ‘oh yeah’!

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      What is SEO?

      Search Engine optimisation is the process of optimizing your content or website in a way that the result pages of search engines appear at the top of a search result and by pulling in more traffic.

      How does SEO work?

      Search Engines rely on search algorithms, comprising up to 200 ranking factors, to display the most relevant and high-quality websites in search results. SEO specialists who understand these algorithms and ranking factors can optimize your website accordingly. SEO works by improving your website according to ranking factors like the meta tags, keywords, content placement, backlinks and much more.

      What are the Types of SEO services?

      Search Engine Optimisations are mainly of four kind:

      Technical SEO–  This helps a search engine can crawl, explore and read your website without any technical glitches. This involves setting up a robots.txt file, creating an xml sitemap and fixing crawl issues. Site speed, Mobile responsiveness are also key factors in technical SEO. 

      On-page SEO– Search Engines rank individual pages so it’s important to optimize every single page on your website. Your well-structured page will include titles and heading tags optimized with targeted keywords, descriptive URLs help in good on-page optimization. 

      Content SEO- For content, most people club content optimization with on-page seo. All content on a website should be optimized to aid a customer’s journey to conversion. 

      Off-page SEO– Promoting your website on the Internet helps to generate more popularity and authority. Getting backlinks and brand mentions from popular, authoritative sites help build your own.

      What are examples of an Off-Page SEO?

      An Off-page SEO includes everything done outside your website to improve your search engine result page ranking. It is about promoting your business on other, high authority site0 and getting links from them. Off-page activities include commenting, forums, brand mentions, guest posting, social networking, social bookmarking, newsletters, etc.

      Which tools are used to perform SEO?

      Different types of tools such as SEMRush, Ahref, Screaming Frog, Google Analytics, Keyword Planner, etc.

      What is SEO content writing?

      Creating content for various platforms as per the SEO guidelines set by Google.

      What is a SEO audit?

      A SEO Audit is an integral part of SEO. A website is better, and analysed to determine its strengths and weaknesses. SEO audit helps in analysing these findings and helps to come up solutions and fix the issues.

      What is white hat SEO?

      White-hat SEO is performed without violating the search engine results page rules. It refers to any practice that helps improve the search rankings while maintaining the coherence of the website.

      Why is SEO so important?

      SEO helps businesses connect with their potential consumers, especially for the ones who are actively searching for them. The potential consumers that come to your website through Google search results are the most valuable kind of website visitors since they have a probability to turn into actual buyers. SEO aids increase in the quantity of relevant traffic Organic SEO builds trust and credibility in your brand SEO services are a lot less expensive than paid advertising SEO is low-maintenance – once you achieve organic ranking for your target keywords it’s easy to maintain them and pull in consistent traffic month after month SEO marketing, if done right, ultimately delivers the highest ROI compared to all other forms of digital marketing.

      How to do SEO for ecommerce websites?

         The best SEO strategies for Ecommerce SEO comprises:


      • A keyword research to determine various keywords the potential consumers are searching.
      • Developing the site architecture based on the keyword research.
      • On-page SEO to optimize meta tags and content.
      • Local SEO to make sure that you have the upper hand to drive local traffic.
      • Technical SEO to help the search engines crawl your website.
      • Content Marketing to promote your business & generate more traffic.
      • Link Building to get high-quality backlinks from reputed sites.


      How can I rank higher on Google?

      You can increase your online visibility and enhance customer engagement by opting for on-page SEO, off-page SEO, influencer marketing and content marketing. At MadHawks we help our clients achieve higher visibility on search results and give you the best return on your investment.

      Is digital branding the same as digital marketing?

      No, Digital branding is a part of the umbrella term digital marketing. Digital branding will focus on creating an awareness about your services and by giving you a digital footprint. Digital marketing provides a holistic view and helps you generate awareness, sales, conversions and maintain a strong relationship with your customers through Online Reputation Management.

      What are the advantages of Digital Marketing Services?

      Digital Marketing Services aids your company to increase its brand awareness, brand loyalty and drive sales. The main advantage of Digital Marketing is that it helps you measure success, performance and results of all the activities across all platforms in the most cost-effective way.

      What makes MadHawks a good SEO agency?

      Listed below are the key factors that make us a good SEO agency:

      • A well versed dedicated team for every client
      • Our primary goal is to generate organic revenue for our clients
      • Our focus relies on a data-driven approach 
      • A comprehensive SEO strategies for each client

      What is our USP as compared to other SEO Agencies?

      Our cumulative expertise and different experiences across Canada, Dubai and Vancouver offers an excellent solution to our clients through paid as well as organic channels. We also have a reputed clientele list that can back up this claim, we’ve partnered with Air India, Cigalah and Learnflix.