What is  “do-follow” and “no-follow” in the context of SEO?

The terms “do-follow” and “no-follow” in the context of search engine optimization (SEO) apply to different kinds of links on a webpage. Do-follow links instruct search engines to follow the link to the destination webpage and to transfer the “link juice,” or the authority and reliability of the initial webpage, to the destination webpage. A no-follow link, on the other hand, instructs search engines not to follow the link to the target page and not to transmit any link juice.

Why are do follow links crucial?

Do-follow links are crucial for SEO because they can raise a website’s authority and trustworthiness in the views of search engines, which can boost its search engine rankings. Search engines understand that a website is a reliable and trustworthy source of information when it has a large number of do-follow backlinks from respectable and authoritative websites.

Also Read – Broken Link