The Client - Introduction

A protege of Sri Chaitanya in the Edtech space, Infinity Learn is completely transforming digital learning landscape. Driven by digital first approach and led by industry’s best digital talent, we are on a mission to impact every learner’s life. With over 36 years of experience in education domain, and highly versatile leaders, we understand the needs of every child and how to bring their dream to reality. ​

The Objective

With the above-mentioned challenges, a divisive strategy was put into place. It consisted of the following objectives:​

• Increase Organic Traffic
• Improve Keyword Ranking​

The Challenge

Below are some of the challenges faced that Infinity Learn was facing:​ ​

• Under Optimised Blog Content​
• Lower Rankings for Keywords with highest SV​
• Lack of keyword rich content across the website​
• Lack of Content on the category Pages
• Ui and UX Issue on the website

Solution

Optimising the website for better visibility required intervention in multiple areas. This resulted in a multi-pronged approach that included content updates, internal linking, and on-page SEO improvements. As part of the campaign, the site was optimized not only for better rankings on SERPs but also for improving overall user experience. As a result, the following solutions were implemented:​

• Content Marketing​
• UI/UX Optimization​
• On Page SEO​
• Website Content Optimization​
• Blog Optimization

The Result

• The Organic Traffic has been increased by 11.23%
• The Ranking for the primary keywords has improved considerably​

Ranking Keywords ​