Long tail keywords can be a vital part of SEO (search engine optimization) and help you rank your website higher on search engine result pages (SERPs). They are phrases or long combinations of words people use to search online. They may not be popular, but they are still valuable to businesses that want the right type of traffic.
Long tail keywords tend to be more specific, and they have lower search volumes than broader keywords. They often have a high conversion rate. This means that users are more likely than others to make a purchase, sign up for a new service, or take other desired actions. Someone who searches “best hiking boots for women” will be more interested in hiking shoes than someone searching for “shoes.”
Long tail keywords have less competition than shorter keywords. It may be easier for you to rank higher on SERPs with these phrases. This can result in more targeted traffic coming to your site. You can target niches and specific audiences with long-tail keywords.
Start by brainstorming phrases your target audience may use to search for your product or service. Use keyword research tools for related phrases to get an idea of their search volume. After you’ve compiled a list, include them in your website content including titles, meta descriptions and body text.
Long tail keywords can be an effective SEO strategy to help you reach and attract more targeted traffic. You can increase your conversions and sales by using phrases that are likely to convert.
Also Read – Keyword