One under-used, but still, extremely effective social networking platform that you have definitely heard of, used at some point, or are an avid user of is YouTube. The video marketing platform hosts a tremendous amount of online content on a wide range of subjects, making it one of the most popular social media channels of the modern-day.

Youtube as a medium does get a lot of hits and it is indeed one of the go-to platforms for creators, who prefer longer videos, it is the platform that reaches over 4 billion views, and these are just the daily stats.  During the pandemic, people have turned their focus onto the digital space, YouTube works as an ideal platform to place products, to promote products as it is a visual platform, and viewers tune in to learn something or to gain insight about something. Did you know that YouTube is the second largest search engine?

Well, this billion-user strong platform can definitely be a source for tremendous business exposure, and the fact that either you as a business can use the platform as a means of connecting with your followers or you can do so through influencer collaborations.

“The YouTube algorithm also doesn’t appear to give special preference to online videos with a high number of views which goes against what we know as a common media strategy. Rather, it takes the “session time” of a user into account (not available to the users).”  Now all you gotta do is hook the interest of your audience and new visitors and get them to spend more time on your online video and to be able to interact with you in the comments section as well.

Sounds like a lot to ask for from your target audience, doesn’t it? Do not fret, we got you covered and now you are going to know how to ace the YouTube Platform.

1. Simple and beautiful thumbnails can increase your engagement by 154% as claimed by Youtubers across the platform.

At this point, if you haven’t already read it, noticed it or if someone hasn’t yet mentioned it to you, the visual seems to be making a far bigger impact with opinion building, as compared to text. This has led individuals to turn towards click-baitey thumbnail images for their videos, to gain views, and thus get the algorithm to believe the video is something people want to view. While clickbait is not something that is recommended, putting a creative thumbnail that will get people’s interest, by giving them a sneak preview of what they can hope to see within the video.

2. Add annotations to drive desirable actions from the user

So, if you have been video marketing for a while, then you will definitely know that there are all kinds of marketing techniques that are needed to be implemented for the viewer to engage with your video, in a way the platform will record it, and thus will show this viewer more of your content.

Want the user to subscribe to your YouTube channel?

Well, then, what are you waiting for, state it explicitly.

Want them to like your video? Want them to share your video on their social network? Then what you have got to do is to remind yourself to remind them to do so. Unless you as a creator or business are not upfront with your audience in your communication, you might end up simply not getting more views on your videos, thus you will fall under the radar of the algorithm and thus you go on without seeing any profitable customer action and increasing your YouTube engagement.

Another great way to bolster your subscriptions and increasing YouTube engagement is by using annotations, this is a method that is being used by many businesses, these annotations are the little boxes that appear during the video and remind the user to take action

3. Keep your videos short for happier viewers and higher user retention.

Unless your content is completely groundbreaking, and every part of your video is crucial for giving the whole picture, re-edit your video to make it shorter, this is because the YouTube algorithm will pick up a video that is being watched till the end by a higher audience. This algorithm doesn’t take into consideration the time duration of your video, so, a video that is 5 minutes long and 50 minutes long will both be compared with the same yardstick of how long the viewer watched the video, whether they watched the entire video or not.

4. Basic marketing and SEO principles also apply to YouTube

1. Actively promote your videos – YouTube has a large audience, but initially, when you’re starting out, you won’t have a ton of individuals watching your video. So, what you need to do in order to get the ball rolling is to start focusing on your email subscribers, this will increase your email marketing engagement metrics as well.

2. Keyword Research and Optimization – This can be a key beginning point of any content marketing process, and that is for any medium, but for the video marketing and content creation, it is crucial for you to bear in mind that plugging keywords inside the keyword planner is a helpful means that is crucial for determining the search volume and competition and this will help you reach potential customers.

3. Optimize the video before and after uploading – After conducting a keyword search, it’s also important to keep SEO in mind while you go on to upload your video, and whilst you do so you need to ensure that the keyword appears in the title of your video, as this is the most beneficial way to gain optimization.