Metadata is a crucial aspect of search engine optimisation (SEO), which can have a significant impact on the visibility and ranking if a website. Metadata is the information used by search engines to categorize and understand the content of web pages. These data are not visible in the HTML code, but they are included. Metadata is divided into three types: title tag, meta keyword, and meta description.
Title tags are the text displayed in the tab of the browser when the page is opened. The title tag is the text used by search engines to determine the content of the page. It is therefore important to make sure that the title tag is as descriptive and relevant as possible to the content. The title tag should ideally be no longer than 60 characters and include the main keyword for the page.
Meta description is a short summary of content that appears below the title tag on search engine results. The meta description should not exceed 155 characters, and include the main keyword of the page. The meta description must be a concise and clear summary of the page’s content and should encourage users to click on through to the website.
Meta keywords are a set of keywords that describe the contents of the page. Meta keywords may not be as important as in the past, but they still have some value when it comes to helping search engines understand what is on the page.
Image alt tags and headers tags are two other types of metadata which can be helpful for SEO. Image alt tags describe the image, and help search engines to understand its context. Header tags (H1, H2, H3, etc.) They can give a page structure and help search engines to understand the hierarchy.
Metadata is an essential part of SEO and can improve the ranking and visibility of a site. By optimizing title tags, meta descriptions, meta keywords and other metadata types, website owners are able to ensure that their content will be properly classified and understood by search engine spiders.
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