2022 is the year that is set for a new change and drastic changes in the digital landscape. If trends are a telling on what that future is going to look like, then it is saying bye-bye to celebrities and mega-influencers and hello to the dawn of micro and nano creators. The reason is, creators with smaller followings on their social media platform are a great asset in the strategic play of the influencer marketing world in 2022.
The trend forecast is that smaller influencers, who are just starting out and are very niche in nature, are able to help and give brands the most returns on their investment. Now is when we turn the conversation over to the consumers, who view nano- and micro-influencers as “people like me,” which makes them more likely to trust and take action based on their recommendations.
Mega: 1 million + followers. Macro: 100,000 – 1 million followers. Micro: 10,000 – 100,000 followers. Nano: 10,000 followers or less. Similarly to a nano influencer, many social media users view micro-influencers as friends and therefore, take their advice, suggestions, and recommendations rather seriously.
Why Micro-influencers are better than macro-influencers?
Potential for higher ROI: Micro-influencers cost a lot less because they have smaller followings. Because of that, you’re more likely to see a better return on your money. Micro-influencers get 47% more engagement on their posts compared to macro-influencers, putting your brand in front of more interested shoppers.
Who is a nano-influencer?
“Nano” well this is a term that is generally used for influencers who have a following that is fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles.
Who are micro-influencers?
A micro influencer , well he/she/they are typically an individual who has between 1,000 to 100,000 followers on Instagram. They focus on a specific or niche area, and they are generally regarded as an industry expert or topic specialist, who are able to get their message out to the world. They are believed to have stronger relationships than a typical influencer.
Who are macro-influencers?
Macro influencers are those creators who are most often estimated at more than 150,000 followers on social media.
Who are Mega Influencers?
Mega influencers are basically celebrities who have garnered support on social media.
In 2022 everyone is moving towards being their most authentic and true self, and social media is no different. In this year it is projected that influencer marketing is going to see a shift where people are moving towards working with micro and nano creators as they are more targeted and their fan base is loyal to them because they see them as a friend.