Search engine optimization (SEO) is dependent on organic traffic. Organic traffic is the kind of traffic that naturally comes to your site, without paid advertising or promotions. Search engine results pages (SERPs), which are generated when users enter relevant keywords or phrases, drive this type of traffic.
Organic traffic is free. This makes it a great option for all businesses. Organic traffic also tends to convert better than paid traffic because users are actively looking for information or solutions.
There are several ways to improve your organic traffic:
- Research keywords: Use Google Keyword Planner and Ahrefs tools to find relevant keywords your target audience searches for. Include these keywords in your content.
- Ensure that your website is mobile responsive, user-friendly and easy to navigate. Also, make sure that your website loads fast and that all images have been optimized for the web.
- Produce high-quality, engaging content. This content should be informative and entertaining. It should also provide value to your target audience. As a goal, you should strive to be a resource that your target audience can turn to.
- Create backlinks by finding opportunities for other websites to link to your content. Backlinks can help your website gain authority and improve its search engine ranking.
- Use social media to promote your website: Share your content via social media to increase traffic.
Organic traffic is an important aspect of SEO. It can drive qualified leads to a website. You can increase your website’s visibility by conducting keyword research, optimising your website, creating quality content, building links, and using social media.
Also Read – Indexed Pages