Pay Per Click

Pay Per Click

“Pay per click was just the beginning. The real revolution is pay per action.” – Bill Gross.

Pay-per-click is a very effective method to grow a business in a highly competitive environment. It comprises various components including social media marketing, pay-per-click advertising, visitor analysis and many more that together build a strong digital presence for any business. At MadHawks, we are driven by a commitment and passion for providing our clients with a comprehensive digital marketing strategy that works the best for them. We work on diverse projects for top brands as well as for cool startups.



    Our unique and uncomplicated ROAS model makes it easier for our clients to describe their requirements clearly. Accountability at both the ends help us understand our client’s business expectations better which develops into a project scope that is aligned to meet expected results. As a performance marketing agency or a PPC agency we work on a minimum ROAS of 3 with most of our clients which enables our team to experiment with UI/UX constantly on both web and mobile technologies. We always offer custom made solutions to our clients which keeps us always on our toes to deliver as promised.


    Phase 1:

    Determine countries with the biggest potential 

    Countries all over the world are booming in development, and we at MadHawks aim to use this and create something bigger. With our resources and their potential, we’ll have the best businesses at the tip of our fingers. We care about your growth and aim to nurture your potential, and eventually see you rising to the top. 


    Create a go-to-market strategy

    Your go-to-market strategy brings together all of the key elements that drive your business: sales, marketing, distribution, pricing, brand development, competitive analysis, and consumer insights. MadHawks provides a strategic action plan that clarifies how to reach your target customers and better compete in your marketplace. We will take time and develop a comprehensive GTM strategy that will help illuminate and ensure your business with a viable path to market success.


    Determine digital marketing channels with the biggest return

    In today’s digital world, we’re spoilt for choice when it comes to reaching new customers. But with everything from billboards to event sponsorship to social media campaigns, it can be difficult to determine which ones are worthy of your marketing dollars. Luckily for you, MadHawks cancels all out the confusion. With our detailed research and experience, we use the perfect blend of all elements under PPC to get the best results possible. 


    Phase 2 :


    Strategic market launch

    Your product launch marketing plan will outline the selling ideas, activities and procedures your brand will use to introduce a product or service to the market. At MadHawks, we will identify and research your competitors and customers and create a launch that is unique and well describes your products, it’s key differentiators and message. And of course, use the best marketing channels. 


    Determine the cost per acquisition by channel

    Using the best marketing channels does come at a cost,  but we at MadHawks will spread your marketing budget equally and get you the best results. From advertising costs to the inventory of upkeep, we maintain the perfect balance. With our knowledge in customer analytics, we can easily trace the paying customer’s journey so that we know what areas have the most traction and what areas need to be worked on. We aim to improve on-site metrics, enhance user value and also implement customer relationship management.


    Scale across different countries

    As a digital marketing company in Canada, India and Dubai we have an unfair advantage to keep you ahead of your competition, even of those who you are not aware of. If we have the power to reach more customers, why wouldn’t we? Expanding your reach is just one of the many objectives we at MadHawks aim to achieve. Not only will we ensure the best customer experience locally but also take it to an international level. With the power of digital marketing, the sky limit and we want to take you there. We will level out the playing field, research locations across the globe, and find the best place to see your business turn into a dynasty.


    Our young, creative team aims to bring your ideas to fruition. With our outstanding performance using Google’s PPC on Google Search, Google display and Youtube ads we make sure you get the most versatile and measurable results from our efforts. We don’t rely on only one platform we always test waters with Social media ads i.e. Facebook ads, Instagram Ads, LinkedIn Ads and Twitter Ads depending upon the category or industry of the client. We take out time to understand and research your competitors, their strategies and agendas. We take into account how people in your region and how much they are searching for your product or service. Using this we will identify a list of keywords that target buyers at different stages of their online process. We will then rigorously test these keywords, this will happen before and after the PPC goes live. For a great PPC campaign, everyone knows that you need to roll with the punches and keep reinventing the process and fine tuning it. PPC is much more than you imagine, but with our Mad imagination, we’ve got you covered. With never ending research and fervent hard work, we strive to give you the best results.



    Have you reached a roadblock in your understanding of the world of SEM? We’ve carefully curated concepts to enable your learning.