Search Engine Optimization

“You can’t just ‘SEO’ your website and be done. It’s a forever moving goalpost.”

Search Engine Optimization is what you need to ensure that the right people find you at the right time on the organic search results of google (and others) search pages. SEO or Search Engine Optimization is a set of activities you can perform to ensure and improve your visibility on online search engines. Search engine optimization in digital marketing is an essential part of your brand’s online presence.

Right Moment > Right Rank > Right Visitors > More Business

SEO Objective


Why Does Your Brand Need SEO?

Whether you have an online store or just a website you need relevant visitors to it. Appropriate SEO strategies will put your brand on a road to faster growth, and more revenue like these famous businesses:


100% YOY Growth in Traffic

Monster India

94% rise in Organic Traffic

10% more Applications


2.7x more Traffic from Search

1.5x longer Sessions

MX Player

3x More Traffic from Google

100% rise in Page Views

Appear on Organic Search Results

75%+ Organic Traffic for the Top 5 Results of SERP

Improve the Quality of Organic Traffic

10%+ Conversion Rate of the Top 10% E-commerce Portals

Increase Organic Traffic

50%+ of all website traffic is from Organic Search

Google receives more than 3.5 billion queries every day and captures 90%+ online search queries. Of this, more than 70% consume the first five search results on the search engine outlining the importance of SEO for organic traffic.

Organic traffic is the mainstay of your total market access, even with superb paid marketing campaigns. Organic traffic is the free online traffic you can receive as a brand.

Local SEO Services

Out of the total search queries, almost 50% of the searches have localized intent, i.e., near-me searches. The growth of localized search has fueled the importance of online presence for local and small businesses as well.

Thus, the top SEO companies in India are focusing not only on overall SEO for organic results but also on local SEO services.

Professional SEO Services at MadHawks

The top SEO companies in India focus on holistic search engine optimization of the brand website and other digital assets. MadHawks SEO team has driven remarkable organic search engine results for big brands and small start-ups with grand ideas.

SEO Consulting

A well-thought-out SEO strategy can streamline your SEO teams’ efforts for organic traffic and SERP metrics. We offer the strategy and help you implement it if you need it.

Keyword & Competition Analysis

Set realistic SEO targets with relevant KW identification and identify your niche in the market. Plus learn from and beat your competition’s effective strategies.

Technical SEO Audit

Technical snags on your website can stop search engine crawlers from fully reading your website. We help you identify and remove them for maximum search visibility.

Onsite SEO

Is your website founded and structured for your target market and audience? Our Onsite SEO recommendations, including performance and schema, can solidify your presence.

Link Building

Link building or online marketing is one of the most effective activities to build your brand’s digital authority and organic reach. The following three activities are part of this:

  • Content Marketing

How about getting brand-neutral publications to talk about your brand? Content marketing is about such publications giving their space to what your brand does.

  • Digital PR

Doing something great and want to announce it to the world? PR with the top online publications and news channels will get the word out for you.

  • Outreach

Share the best of your content through industry influencers and get them talking about you. Outreach for word-of-mouth publicity and trust for your brand.

Penalty Recovery

Website backlinking mistakes can lead to SERP penalties for websites. Our SEO team can help your website recover from such penalties and regain your position.


User experience is one of the critical factors for the SEO performance of your website. We help you with UI/UX improvements for all search engine metrics from speed to navigation.

Graphics & Creative Content

Graphics and creative content play an important part in defining the quality of visitor experience on your site. Use interactive content that generates shares and engagement for the brand.

Social Media Promotion

The role of social media in signaling your website’s popularity is usually underestimated. However, it is an effective mode of engaging your audience and signaling search engines.

Reports & Analysis

Information is key to growth, and drawing insights from your website’s search and traffic data is essential for driving your SEO strategy and key results that matter.

Steps Included in Our SEO Campaign

Phase 1


Asset > Key Words > Competitors > Content

Search engine optimization in digital marketing starts with the quality of your web assets, and this is where we begin our journey. This approach allows us to serve both established and new businesses with equally good SEO strategies.

Personalized Strategies

Industrial Niche > Target Audience > Brand Persona > Localization > KW, UI/UX, Content, etc.

Our SEO strategies are driven by your Brand’s vision and mission. This helps us maintain a sense of direction (and personalization) in our professional SEO services and plans. The brand’s unique traits permeate every facet of our SEO strategy.


Industrial Trend > Brand Trend > New SEO Effect > Forecast

We use not only brand data but also industrial and global trends to forecast the impact of our SEO strategy. However, the plan doesn’t end with a forecast. It reverberates with it, to ensure the optimum use of resources (time & money).

Phase 2

Project Planning

Content Optimization > Web Page Optimization > Backlinks > Blogs > Content Marketing

After finalizing the direction and holistic SEO strategy, we must prioritize all necessary actions and plan our approach. This includes all the required and approved SEO activities.

Identifying KPIs

Landing Pages > PA/DA Goal > Traffic > Leads > Reporting

KPIs for the SEO services serve as regular goalposts for all the teams involved. We will have one set of mission KPI numbers (usu. YoY targets) and multiple sets of regular KPI numbers (monthly or quarterly). These can include organic sessions, keyword rankings, leads and conversions, bounce rate, average session duration, and page load time.

Success Stories (clients’ growth, successful campaigns)

  • H&R Johnson (360o SEO)
  • RewardPort (Content)


“I collaborated with MadHawks for creation & execution of our Digital Strategy. Just one initial call with Ravi made me believe that MadHawks can be trusted for my project.

I am very glad I took this decision. The team is highly focused, diligent, and very proactive. They have helped us in every step in bringing our vision to life. Must say it is indeed a great pleasure working with them. As a Digital Marketing firm, they definitely earn my recommendation.”

Shalini Sharma

Founder, Six Yard Story

“From the first day, we started working with MadHawks, there was a spark like no other. The team is always ready to do more and keeps outshining themselves. Making SEO a dream is what this team has finessed, and in addition to that, they have also revolutionized our website, with graphics that have mesmerized us and our audience alike. I absolutely stan their work ethic and cannot wait to see our partnership flourish.”

Basma Aribi

Head of Marketing, Cigalah

“Working with MadHawks on our digital marketing campaigns is a smooth sailing process. Right from the get-go, the entire process was thought out and a structure is planned and pitched. Taking into consideration inputs from our end and marrying it with creative, unique ideas, we were indeed delighted with the final results. The thought put into each campaign is something which we were incredibly satisfied with.”

Ankit Gupta

Head of Media, Grab Taxi

“Madhawks performed really well in delivering high impact influencer marketing campaigns for us in an absolutely smart and savvy way. Their understanding of performing the desired service is incomparable.”

Rageev Pandey

Head of Digital Marketing, Akash Institute


  1. What is SEO and how it works?

SEO stands for Search Engine Optimization and is the methodology to make your website content rank higher on the organic search engine results pages. In other words, SEO makes your website content appear at the top of search results when people search for questions related to your industry on Google, Bing, or Yahoo.

  1. What are the 4 types of SEO?

The four types of professional SEO services are listed below:

  • On-Page SEO: On-Page SEO can enhance your website’s online visibility. It involves writing appropriate content, using appropriate keywords in relevant places, adding relevant internal and external links, and other onsite activities.
  • Off-Page SEO: Off-Page SEO refers to the optimization activity that takes place outside your website. You can understand it like word of mouth working online. Content Marketing, Digital PR, Social Content, Outreach, etc. are part of off-page SEO.
  • Local SEO: Local SEO works for regional-level businesses where our targeted audience is limited to a specific region or region. You localize your on and off-page SEO activities to promote your brand presence for regional searches.

  • Technical SEO: Technical SEO is about fixing performance and indexing errors on your website, so that crawlers can read and understand your content and users don’t bounce due to slow speed.

  1. How long does it take for SEO to work?

Organic results of Search Engine Optimization depend on the speed of indexing for your website. It can take anywhere from one to six months for the results to start showing up for your SEO activities. You can use the facilities offered by the search engines like google and Bing to expedite the results.