Before we start on the types of Influencer Marketing campaigns. Let’s answer the “what?”. What is Influencer Marketing?
What is an Influencer Marketing Campaign?
Influencer marketing is a strategy where brands work with content creators that resonate with their brand or within their target audience. In this, the brand creates a partnership with the content creator and the content creators expose the brand’s message to their audience.
Content creators usually have a huge following, this benefits brands when the creators mention the brand or post about them. This way the brand is being introduced to new audiences in a meaningful way.
Now, of course, content creators can’t just post or mention the brand every time, it needs a certain variety to make it interesting for the audience and the brand. So let’s dive into the different types of Influencer Marketing Campaigns you can use.
Gifting includes providing the brand’s service or product to a content creator in exchange for a mention or review.
- Guest Posting:
When brands create or contribute content for influencers’ pages or blogs, this process is Guest Posting.
- Sponsored Content:
This includes paying for your brand to be featured on the social media accounts or blog of an influencer. The content could be made by the brand itself or the content creator.
- Co-creating Content:
Creating content with an influencer that will be featured on your account or website, their account or website, or a third party’s account or website.
- Mentions on Social Media:
Using a planned social media strategy to post content about your brand, share more information about you.
- Contests and Giveaways:
Running a contest and asking creators to share this event with their audience and followers.
- Influencer Takeovers:
This is when an influencer takes over your brand social media account for a day or a set period.
This is when content creators are given a unique code for a product or service, and they get a percentage of each sale they drive.
- Brand Ambassadors:
This is where brands form a relationship and partnership with their loyal brand fans, who mention or share the brand’s content. The brand provides them with products and services and exclusive offers and so on.
These are some of the most frequently used influencer marketing campaigns. The great thing about these is the flexibility that both parties benefit from. You can customize each of these depending on the creators and the results you’d like to see!