“Thought leadership is the plot of your brand’s story…”
Thought leadership is one of the ways to put your story out for the solution to exist. The best part about thought leadership is that you don’t have to have a large social media following. Thought leadership has several benefits for brands, especially B2B brands, where more than 80% of the decisions are made before starting the engagement with the seller.
60%
Buyers consider organization with thought leadership content more capable
50%
Of decision makers consume thought leadership content for at least 1 hour per week
83%
Of B2B purchase decision happens before engaging with the seller
50%
Present thought leaders fail to provide valuable insights to buyers
MadHawks’ content and business intelligence teams stay on top of the new data and market trends for the concerned brands. We have helped several brands prepare whitepapers and case studies to put the word out about their latest findings and market trends affecting the trade:
The logistics business is the blood veins of the global economies. MadHawks content and business intelligence teams drive the research and content creation for the latest trends and updates in the industry with relevant.
Open banking has opened the doors for amazing new business opportunities in India. MadHawks’ BI and content teams have driven the thought leadership for emerging SaaS platforms in this domain.
Marketing is one of the most critical functions of any business. However, when you are providing marketing solutions to brands, thought leadership is important to let them know how and where your solutions make a difference.
Finance is critical for all businesses, and tight regulations and laws make for a very disciplined enterprise. Thought leadership using case studies and whitepapers can not only help consumers but also policymakers.
- Understand the brand solutions and target audience
- Clear boundary lines and goal setting for thought leadership activities
- Find relevant areas and opportunities for thought leadership for the brand
- Create video, text, and infographic content for the opportunity
Promote the thought leadership content via the brand’s social media
Publish the brand’s story in high authority publication
Bring other brands and thought leaders to comment and share the thought leadership content
Engage social media influencers to broadcast the findings to a larger audience
MadHawks PR Team adds to the broadcast value of the TL content
With 50+ premium national and global publications in the network
MadHawks’ social media teams figure out the most relevant platforms for promoting your content
Get featured, participate, and create more content in relevant events and webinars
Trust starts increasing for your brand and your capabilities with consistent thought leadership content
Events, videos, whitepapers, and case studies, everything can contribute to the calendar
“I collaborated with MadHawks for creation & execution of our Digital Strategy. Just one initial call with Ravi made me believe that MadHawks can be trusted for my project.
I am very glad I took this decision. The team is highly focused, diligent, and very proactive. They have helped us in every step in bringing our vision to life. Must say it is indeed a great pleasure working with them. As a Digital Marketing firm, they definitely earn my recommendation.”
“From the first day, we started working with MadHawks, there was a spark like no other. The team is always ready to do more and keeps outshining themselves. Making SEO a dream is what this team has finessed, and in addition to that, they have also revolutionized our website, with graphics that have mesmerized us and our audience alike. I absolutely stan their work ethic and cannot wait to see our partnership flourish.”
“Working with MadHawks on our digital marketing campaigns is a smooth sailing process. Right from the get-go, the entire process was thought out and a structure is planned and pitched. Taking into consideration inputs from our end and marrying it with creative, unique ideas, we were indeed delighted with the final results. The thought put into each campaign is something which we were incredibly satisfied with.”
“Madhawks performed really well in delivering high impact influencer marketing campaigns for us in an absolutely smart and savvy way. Their understanding of performing the desired service is incomparable.”
30+
National Publications & Media Relationships
500+
Press releases published
50+
Case studies published for various industries
10+
Influencer outreach campaigns managed for B2B brands
