SEO has the power to make your campaign come alive. It will be the legs that propelle your campaign further. Though having a strong digital presence is helpful, having a good SEO strategy is like having a strong backbone that your business can function off smoothly. This is a great way to help you grow.
In 2023 SEO is much more than just using keywords. It can be structured and broken down into three parts.
- Technical SEO.
- On-page SEO (or Content SEO)
- Off-page SEO (or Links) Once you have a sound understanding of this, then we can go forward, as this can then be broken down into a five part plan. The five parts include the following. Which can be referred to as the 5 basic components that are key for running a good SEO strategy. These 5 include:
- Content.
- Keywords.
- Technical SEO.
- On-Page SEO.
- Off-Page SEO.
This brings us to the pillars of a good campaign that help to propel what you are doing on social media in a way that ensures that you are not missing out on anything and at the same time ensuring that you are covering every end of your niche.
The four pillars of SEO are the pointers you need to keep in mind. These act as the blueprint of a successful campaign, and when an agency comes to you with a proposal, ensure that it covers these pointers.
- Technical SEO: This includes bearing in mind how well your content can be crawled and indexed. Technical SEO ensures that whatever you put out does not go unnoticed, and ensures that you are able to make the most of whatever content you put out thus ensuring that you are able to leverage everything.
- Content: In 2023, content is king, and the type of content that you put out is the best way for you to be able to build an image for yourself. In doing this, you will be able to build a repository of content. While doing this , keep in mind that having the most relevant and best answers is the best way to be able to stand out. What we’d recommend you to do is have answers drawn up to answer any potential user or consumer question.This will also help show that you are transparent and are accountable for what you do.
- On-site SEO: The optimization of your content and HTML, is what goes into on-site SEo. The reason this is so trusted is because it has been proven to work.
- Off-site SEO: With SEO one of the main goals for you is for you to be able to build authority. You do this to ensure that Google stacks the deck in your favour, but you need to also be doing what Google expects out of you. If you work within the guidelines of Google, then you are sure to see results.
In your search to find an SEO agency in Delhi NCR that works for you there are some pointers that you need to watch for. These are tell-tale signs that can help you understand if your decision is the right one or this can help you make the right decision.
- Experience
In the field of SEO experience helps. This is a great way to know how much experience they have in the category of SEO. One of the reasons is, SEO is something you can learn, but the upskills is something that you learn on the job. It is on the job that you learn about the problem solving tools that can help. Thus asking the prospective agency about their experience is what you need to do.
- Taking In Inputs
Being open to hearing what you have to say, what is your POV and what are pain points for you, and at the same time, what are things that are non negotiations for you is needed.
If they are willing to take inputs, then they are the agency for you. Because you need to be sure that this agency will be able to work with you to be able to grow your business.
- Recommendations
If an agency comes with a glowing reputation, with multiple recommendations from others in your field then you can be sure that giving this agency a chance is worth it. The SEO space is indeed a competitive one, but at the same time being able to find an agency that is highly recommended and has done great campaigns in the past then that is a legacy that you can trust to help you.
- Self Potfolio
Check the SEO’s standing on search engine platforms in another way to be able to help you choose an SEO agency that works for you. If they have been able to figure it out for themselves, then the chances of them being able to figure it out for you are extremely high.
- Cohesion
Last and mostly not the least. Do you get along with the members of the team? Think of the agency as your extended family. Your wins are going to be their wins, your losses are going to be their losses. So if you and the agency have common ground, then that is a great building block to build up from.
Also Read – The Benefits of Search Engine Optimization Services for Your Website