When they come to your profile, you need to grab their attention, and not just with one post, your whole feed. So when you plan your Instagram feed, it’s much easier to create content that is cohesive and on-brand with what you are trying to convey.
Here are 4 steps to help you visually plan the best Instagram feed,
1. Pick an Aesthetic
Aesthetics has become one of the most important things when it comes to Instagram accounts, whether you’re a business account or just another user, everyone has their aesthetic.
While planning your aesthetic, you could find inspiration by looking and learning from other accounts. Keep in mind that you can also plan your aesthetic around the vibe and image of your brand.
You can use the same colors, or create a color palette that is similar and recognizable to your brand.
You also need to choose tones for what it will look like, dark and monotoned or bright colors in contrast with dark. You should also create a brand mood board to make this process easier.
2. Plan content that agrees with your Aesthetic
Once you’ve chosen your aesthetic, you need to decide and create content that aligns with your aesthetic. If you add user-generated content and stock images, it’s a great way to build your aesthetic and slowly build a community.
3. Set a Filter for all your posts
One way you can easily create an aesthetic account is by using a uniform filter for all your posts. With photo and video editing apps like VSCO or Snapseed and Adobe Lightroom among others.
4. Plan your content in Advance
Once you have all the individual posts figured out, it’s time to look at your feed as a whole. You have to make your feed easy on the eyes. Visitors should be able to glide through your account. Make sure it’s interesting and not repetitive. Create a balance between product images and general content. Make sure there is a smooth visual balance.
At the end of the day remember to create content that you enjoy making and that fits that crazy Instagram algorithm.