Why Representation is Key in Social Media

Social media is a great place for creators and brands to put out the content into the world, and have people engage and interact with it. This enables them to create a rapport with their followers, fans and loyal customers, thus ensuring that they will be able to stand the test of time. Doing this will ensure that these members of your online community feel seen, heard and involved in the decision-making process.

When planning a social media advertising campaign or selecting creators for the same it is imperative for you to choose an opinion leader. 

A good social media marketing strategy, makes use of these creators in a way that uplifts them and their personal brands image and thus it also helps the brand meet their targets. By using an effective social media planner and some of these social media marketing tips mentioned below we feel that you would be able to start to make an impact and use your platform to do just that.

1.Giving an Identity through storytelling.

On social media, people express their identities through text, visual material, likes, shares, likes, comments and, now they are also able to redirect people by adding links to other sites. Using these platforms to tell small stories, it is imperative to do so with a conscious target. Thus being able to engage in a process of breaking down the fourth wall and making the storyteller appear like a  friend or a companion giving advice, rather than preaching.

2. Studying identity online

An individual’s online identity helps a lot, as it is this online identity that can help a person decide if they want to engage with them, be a part of their story or journey or they feel detached and uninterested. Also an online identity helps the audience see themselves in the brand (aligned ideals) or in the creator.

3. Building an identity

When an impressionable user is out on social media looking for a role model figure, it is possible for them to find someone who looks, acts, dresses, and has the same heritage as them . When they find this individual they see themselves in that person and this works as it helps the individual feel seen and represented. This also helps to improve their feeling of self worth seeing someone else killing it, and looking, resembling them.

4. Budding Conversations

Social media is all about having engaging and meaningful conversations. It is through these conversations that great outcomes come to life, and this helps them reach their best possible version of themself. It has also been said that in conversations on social media platforms 80 percent of the decision making takes place.Opening the doors for conversations, once again, as we said previously helps makes the person feel seen.

When approaching a social media marketing agency, it is key to let them be aligned with you and your message so that you can represent effectively.

In short social media would be nothing without the engagement and interaction of members from the society, as it is these people who can help build an individual up or also lead to their downfall. Psychologists, sociologists and literary scholars have studied this process in the offline contexts of conversation and writing. This study has been conducted on Facebook, and we are stating the findings from this study to help you gain more insights.

“ Facebook in particular is an interesting venue for research on how we communicate identities online. The platform is inherently focused on individual identities (hence the ‘face’ in Facebook) and offers its users rich opportunities for expressing their preferred self-image in short or lengthy text as well as through a number of audio/visual means. At the same time, as a ‘social’ medium, the platform also provides readily available storylines that users can draw on. Not only can users refer to and paraphrase existing narratives, as we all can in everyday interaction, they can also directly engage with other people’s messages by sharing them or replying to them.” 

The same applies for Instagram, Quora, Snapchat and other platforms where you use social media marketing to get the message of your brand out into the world. A good social media strategy will require a ton of research, and this will help you have a sound and super impactful campaign created.