Reddit is one of the popular social media platforms where content is socially curated, shared, promoted within the community. Though there are various options available like curating content, coin sharing, upvoting, downvoting, awarding on Reddit, the heart of Reddit relies on the comment threads. People can share their views on a particular post posted by anyone by commenting on the threads created. You can choose any niche such as fashion, technology, finance, sports, politics, news, memes, and various others on this platform. You can regularly create and post content on the platform so that your content adds value to the users who are interested in the same niche. If you constantly provide value to your audience, there will be more upvotes for your post and it will be featured on the feed of your audience. You can stay loyal to your audience without simply bragging about your products, brands, and services.
There is also an option to promote your post by spending some money on ads via Reddit. These promoted posts, also known as sponsored posts can cost anywhere from $0.20 to $100 per thousand impressions. It is very low when compared to other social media platforms, and hence can be highly useful for small and micro-businesses around the world. You can target specific subreddits, locations, platforms, interests of people, best times of the day over this platform.
Until September 2021, the most common way to promote your brand via Reddit is to run ads for a sponsored post. But now, Reddit has announced a new feature called ‘Conversation Placement’ advertising option for brands to promote their product/services within the comment threads of highly engaging posts. With the Conversation Placement option, Brands can feature their products within the reply chains. The promotion along with a CTA button gets placed exactly below the post and above the first comment. So, as many people are engaging via comments, it is the right place for brands to place their ads. It moreover looks like a pinned comment on Youtube or a caption on Instagram, except for the fact that it never goes unnoticed.
Know if this new feature will help you!
The answer if this feature will work and help businesses in promoting is “Obviously yes”. Reddit notes that more than 3,50,000 conversations take place on its platform every day. An added advantage is that users spend more than 42% of their time in the platform only in the comments section. Before launching it to their audience, they have tested in the Beta version with over 600 partners. As expected, conversation placement campaigns have driven huge success across all industries and objectives. Beta test partners saw a 9% increase in CTR (Click Through Rate), 10% higher Conversion Rate (CVR), and 23% lower Cost Per Click (CPC) rate when using both conversation placement and feed. With all the positive results, this new feature will be a great aid for small and local businesses to promote their business at a comparatively low cost. So, every social media platform is trying its best to help businesses promote online. It is the right time for any business to take digital marketing on a serious note to stay ahead of its competitors.
“If your business is not online, your business will be out of the business world very soon”