When AI was emerging, everyone was asking whether content written by AI would impact organic rankings, whether it would replace humans as content writers, whether AI would replace everything, and other similar questions. Humans tend to look for the negative impacts first and then apply a positive approach to things. The answer is that AI is there to help leave a greater impact on the audience through whichever work you are doing, rather than completely sidelining you.
When it comes to using AI content for SEO without hurting rankings, you need to understand that content doesn’t rank because of who wrote it; content ranks because of the impact it delivers and the purpose it solves. The only question that you should be asking yourself is how to use AI to make your content better.
In this blog, we will explore why AI is not a threat but a beneficial tool in enhancing your SEO if used properly.
Understanding How Google Views AI Content
Before learning how to use AI content for SEO without harming rankings, we need to understand how Google perceives AI content.
We know that Google ranks content based on its relevance, clarity, context, structure, and adherence to E-E-A-T guidelines. That means whether your content is written by AI or by a human, it doesn’t matter to Google. The content should serve a purpose and match users’ intent and context.
It means you can generate content through AI, and it will not affect your ranking.
No, that’s not true.
AI will often produce generic content; it might be contextual and in a conversational tone, but to connect with the audience, human intervention is always needed. Without it, you might be able to publish good content, but the ranking will not improve.
AI doesn’t understand your Brand’s tone and your target audience. It doesn’t know what made your audience connect to your Brand at the beginning, and it won’t be able to retain them.
How To Use AI Content Effectively
The content you publish can follow a balanced approach, using AI as well as giving it a human touch.
Make AI Your Assistant: The most effective way of using AI content is to let AI help you with suggesting trending topics, preparing an outline for your blog, generating FAQs, and helping you with research. This way, you’ll be able to save time and maintain your Brand’s tone.
Edit and Humanize the Content: First, read what AI has produced for you and then edit it to add a human touch. You can simplify it by replacing words or sentences that seem complicated and difficult to understand. You can also add real-life examples that AI can’t add.
Focus on Search Intent: AI might write extra paragraphs that were not required for the question asked and might deviate from the intent. Your intervention will help in sticking to the query and publishing only the required content.
Add Original Data: AI is providing you with the content that is already there on the internet; it is not writing anything new. What makes your content stand out is the additional value you add to it. Use AI content, but don’t forget to add some extra information or original data.
Optimize for E-E-A-T: Experience, Expertise, Authoritativeness, and Trust. If you have optimized your content for these four principles, then you are already winning in the AI SEO game. This builds credibility for your brand, and it can only be done by you and not by an AI.
Reduce Workload With AI
AI reduces workload, but it doesn’t stop you from editing the content and optimizing it for better results. As we know, Google doesn’t penalise AI content. For Google, the only thing that matters is the content depth and clarity that it provides to readers. You can see AI SEO content as a boon and use it effectively in your content strategy.
Hire An AI Marketing Agency For Better Results
You don’t need to be a jack of all trades. Your focus should be on your core business functionality, and let one of the top marketing agencies in India, MadHawks, handle your AI SEO aspirations. In the business for almost a decade now, we have helped many brands to reach their digital marketing zenith. If you are looking for an AI agency to handle SEO and PPC for you by applying the latest AI online marketing strategies, MadHawks is ready to show you wonderful results.
Way Forward
If you want to sustain the uncertainties of the digital marketing world, you have to adapt to the changing dynamics. Your competitors might be doing it already and reaping the benefits of AI content. AI is there to help us all and reduce our workload, and not to take over. Putting AI to effective use will enhance your brand’s visibility and upgrade your work quality.
FAQs
1.Is AI-generated content allowed by Google?
Yes, for Google, what is written matters more than who wrote it. Google doesn’t differentiate between human and AI content; it prioritizes content that is useful for the readers.
2.Can AI help with keyword research?
Yes, AI can absolutely help with keyword research. AI can suggest primary and secondary keywords, help you with long-tail keyword variations, and help you analyze search intent.
3.Does Google penalize AI-generated content?
No, Google doesn’t penalize AI-generated content, as there are no guidelines or parameters defined for that.
4.How can AI help with content optimization?
AI can become your assistant in content optimization. AI can suggest where your content is lacking, what more points you can add to make it more useful, and it can also prepare a logical flow of the content. Overall, you should not totally depend on AI content, but you can use it effectively to reduce your workload.
