Search Engine optimization is the process of optimizing your content or website in a way that the result pages of search engines appear at the top of a search result and by pulling in more traffic.

Search Engines rely on search algorithms, comprising up to 200 ranking factors, to display the most relevant and high-quality websites in search results. SEO specialists who understand these algorithms and ranking factors can optimize your website accordingly. SEO works by improving your website according to ranking factors like the meta tags, keywords, content placement, backlinks and much more.

Search Engine Optimizations are mainly of four kind:
Technical SEO- This helps a search engine can crawl, explore and read your website without any technical glitches. This involves setting up a robots.txt file, creating an xml sitemap and fixing crawl issues. Site speed, Mobile responsiveness are also key factors in technical SEO.
On-page SEO- Search Engines rank individual pages so it’s important to optimize every single page on your website. Your well-structured page will include titles and heading tags optimized with targeted keywords, descriptive URLs help in good on-page optimization.
Content SEO- For content, most people club content optimization with on-page seo. All content on a website should be optimized to aid a customer’s journey to conversion.
Off-page SEO- Promoting your website on the Internet helps to generate more popularity and authority. Getting backlinks and brand mentions from popular, authoritative sites help build your own.

An Off-page SEO includes everything done outside your website to improve your search engine result page ranking. It is about promoting your business on other, high authority site and getting links from them. Off-page activities include commenting, forums, brand mentions, guest posting, social networking, social bookmarking, newsletters, etc.

Different types of tools such as SEMrush, Ahref, Screaming Frog, Google Analytics, Keyword Planner, etc.

Creating content for various platforms as per the SEO guidelines set by Google.

A SEO Audit is an integral part of SEO. A website is better, and analysed to determine its strengths and weaknesses. SEO audit helps in analysing these findings and helps to come up solutions and fix the issues.

White-hat SEO is performed without violating the search engine results page rules. It refers to any practice that helps improve the search rankings while maintaining the coherence of the website.

SEO helps businesses connect with their potential consumers, especially for the ones who are actively searching for them. The potential consumers that come to your website through Google search results are the most valuable kind of website visitors since they have a probability to turn into actual buyers. SEO aids increase in the quantity of relevant traffic Organic SEO builds trust and credibility in your brand SEO services are a lot less expensive than paid advertising SEO is low-maintenance – once you achieve organic ranking for your target keywords it’s easy to maintain them and pull in consistent traffic month after month SEO marketing, if done right, ultimately delivers the highest ROI compared to all other forms of digital marketing.

The best SEO strategies for Ecommerce SEO comprises:

• A keyword research to determine various keywords the potential consumers are searching.
• Developing the site architecture based on the keyword research.
• On-page SEO to optimize meta tags and content.
• Local SEO to make sure that you have the upper hand to drive local traffic.
• Technical SEO to help the search engines crawl your website.
• Content Marketing to promote your business & generate more traffic.
• Link Building to get high-quality backlinks from reputed sites.

You can increase your online visibility and enhance customer engagement by opting for on-page SEO, off-page SEO, influencer marketing and content marketing. At MadHawks we help our clients achieve higher visibility on search results and give you the best return on your investment.

No, Digital branding is a part of the umbrella term digital marketing. Digital branding will focus on creating an awareness about your services and by giving you a digital footprint. Digital marketing provides a holistic view and helps you generate awareness, sales, conversions and maintain a strong relationship with your customers through Online Reputation Management.

Digital Marketing Services aids your company to increase its brand awareness, brand loyalty and drive sales. The main advantage of Digital Marketing is that it helps you measure success, performance and results of all the activities across all platforms in the most cost-effective way.

Listed below are the key factors that make us a good SEO agency:

• A well versed dedicated team for every client
• Our primary goal is to generate organic revenue for our clients
• Our focus relies on a data-driven approach

A comprehensive SEO strategies for each client

Our cumulative expertise and different experiences across Canada, Dubai and Vancouver offers an excellent solution to our clients through paid as well as organic channels. We also have a reputed clientele list that can back up this claim, we’ve partnered with Air India, Cigalah and Learnflix.