Mobilegeddon Algorithm Update: The revolutionary update

Google released the Mobilegeddon Algorithm update in 2015, here are all the details that you need to know about this revolutionary update.

Another blog update in our series of Google’s 25th birthday, and its 25 unforgettable updates, we are back with a new and significant update. The Mobilegeddon algorithm update of Google which changed the dynamics of affordable SEO services.

Let’s have a look at what this Mobilegeddon algorithm update was all about, and how it changed SEO services strategies.

Decoding Mobilegeddon update

The Mobilegeddon update also known as the mobile-friendly update was released by Google in February 2015, after giving an intimation of this Google mobile update in December 2014. During this intimation Google said that it was working and testing on a new mobile-friendly update that will change the dynamics of website rankings and SEO.

This Google mobile-friendly update was released to elevate the user experience and offer them better searching experience with mobile-friendly websites and content. With this update there were two extremes only and no in-between grey area, which meant either your website was suitable as per the Mobilegeddon algorithm update or not.

Impact of Mobilegeddon algorithm update

While releasing this update, Google clarified that this mobile-friendly update was going to impact websites on three main aspects. These three factors are:

  • Effects were limited to individual pages and not the entire website
  • Affected the results in global languages
  • Effects were observed in websites rankings in mobile only

Furthermore, with the release of this Google mobile update there was a lot of disturbance in the entire SEO world. Website owners were rushing and running, trying to make their websites and pages as per the Google mobile-friendly update.

Contributing Factors of Mobilegeddon Algorithm Update

Once this mobile-friendly update was released, there were several contributing factors such as:

  • Design responsiveness

The layout or design that you choose for your website should be compatible with mobile-friendly update and should be responsive. This would allow the users to have easy access to information that they are looking for.

  • Text legibility

Text font, and size should be compatible with the mobile version of the website. Too large or too small text would make the user reject your website. Easily readable text without the need to zoom in.

  • Tap target size

Website buttons or links which were placed too near causing difficulty in opening the links were penalized, instead buttons with appropriate space were preferred.

  • Page speed

Pages taking too long to load in the mobile version were downgraded and easy or quick loading pages were rewarded highly as it added to the experience of the user.

  • Mobile compatibility

The website should be able to run seamlessly in the mobile device, plugins that were not compatible with mobile-friendly update were downgraded.

  • Mobile accessibility

Easy navigation, well-structured menus and user friendly layout for seamless experience was rewarded whereas websites failing to do so were downgraded.

Recovery from Mobilegeddon Algorithm Update

After the release of the Mobilegeddon update website that faced low rankings or were affected, here are a few tips to recover from the effects.

  • Mobile-friendly layout

While designing the website keep in mind to choose a layout that is suitable for the mobile version and is easy on the mobile, identify the areas which are not working well and modify the layout.

  • Check page loading speed

Test your page loading speed in the mobile version and make changes if required.

  • Text compatibility

The text size, and font should be easy to read without the need to pinch or zoom in.

  • Incorporate responsive design

Include a layout that is highly responsive on highly sensitive mobile versions for a better experience.

  • Optimized tap targets

Size of the tap targets should be optimum with proper gap in between to avoid any confusion.

  • Mobile compatibility and accessibility

Ensure that your website is mobile compatible and accessible in terms of plugins available and if not, make the necessary changes.

  • Local SEO optimization

Optmize your SEO keywords as per the local SEO as mobile versions would need local seo to provide the user with better results.

  • Constant monitoring and analysis

Keep a check on your website and analyse if there are any changes or modifications required. This will help you maintain your website with the Google mobile-friendly update.

MadHawks on Mobilegeddon Algorithm Update

MadHawks, a leading digital marketing agency believes that the best way to connect with your users is through giving them easy access via mobiles. Hence, this Google update for mobile is something that changed the dynamics of the marketing.

This is one of the first steps toward the digital marketing revolution and hence we recommend you to keep your websites updated as per the Google mobile update. If you are confused on how to do this, get in touch with our expert team today.

FAQ

What is Google mobile update?

Google mobile update was released to make the websites more mobile friendly and responsive for easy access for users.

How did the mobile update change search engine results?

With this update the search engine results changed as this allowed the use of local seo, voice search which further incorporated semantic search and hence, the focus on keywords was reduced.

Does mobile friendly affect SEO?

Yes, mobile friendly search affects SEO, as to optimize the website for mobile friendly update there are certain changes that are required to be done such as focused keywords, and semantic search.

Is mobile-friendly a ranking factor?

Yes, mobile-friendly became a ranking factor to make more and more websites mobile-friendly and promote the adoption of mobile-friendly updates.

What is the advantage of mobile-friendly website?

Advantages of mobile-friendly websites include easy access to information, user accessibility, easy navigation, easy-to-read texts, etc.

Ravi Kumar

Founder & CEO

Obsessed with breaking algorithms and rebuilding them. Leading MadHawks to global domination.
Linkedin Twitter

Is Your Site Invisible to AI?

Get a free “AI Visibility Audit”. We’ll show you exactly how ChatGPT sees your brand (or if it sees you at all).



    Deep Dive Topics

    Join the Asylum

    Weekly marketing madness. No fluff. Just tactics.

    All Right Reserved  |  Privacy Policy  |  About Us  |  Contact Us

    Digital Marketing Services to Boost Your Online Presence

    The shift from traditional marketing methods to digital marketing is massive. A decade ago, no one thought that digital marketing methods would dominate the traditional methods. Today, every business, whether a small retail store, e-commerce, MNCs, educational institutions, real estate, or healthcare, speaks to its target audience through digital marketing.

    If you are looking to grow your business, generate leads, and convert website visitors into buyers, you need to start searching for ‘digital marketing firms’ near you.

    Read More ➔

    Why Does Your Business Need a Digital Marketing Company in India?

    Having a website and running it effectively, while reaching the target audience, are two different things. Hiring a digital marketing agency in India will help in:

    • Improving online visibility
    • Generating quality leads
    • Increasing website traffic
    • Enhancing the brand’s voice
    • Improving ranking on SERPs
    • Enhancing customer engagement

    Traditional Marketing Vs Digital Marketing

    While traditional marketing focuses on channels like newspapers, billboards, and television, internet marketing services concentrate on platforms such as social media, websites, and online advertisements.

    Traditional Marketing

    Digital Marketing

    Offline Channels

    Online Channels

    Less Specific Audience Targeting

    Precise Audience Targeting

    Unaccurate Result Measurement

    Accurate Result Measurement

    High Budget

    Cost-Effective

    One-Way Communication

    Two-Way Communication

    Limited Reach

    Global Reach

    Our Digital Marketing Services

    Search Engine Optimization
    SEO is one of the most demanded internet marketing services. It helps attract organic traffic to your website and boosts your brand’s reputation. The key to impactful SEO is an optimized website structure, relevant keyword usage, and authentic link-building practices.

    Pay-Per-Click Advertising
    PPC complements SEO as SEO is a long process and can take 2-3 months before delivering results. On the other hand, PPC advertisements can help gain instant visibility.

    Social Media Marketing
    Social Media has become an essential part of our lives; visibility on platforms such as Meta, Instagram, or LinkedIn is a necessity for a rewarding digital marketing campaign.

    Content Marketing
    Quality content is like a cherry on top of a cake. SEO and PPC will work better with a user-centric approach. Our expert team develops ads, blogs, and articles that resonate with your core audience.

    Website Optimization
    A rapid page loading speed, a sensible website structure, and easy navigation engage the audience and reduce the bounce rate.

    Franchise SEO
    Many digital marketing firms in India forget to focus on Franchise SEO and follow a generic approach, but we at MadHawks ensure amplifying the reach of all your outlets.

    Local SEO
    Be it a small retail shop owner, an e-commerce vendor, a gym, salon, grocery stores, or digital marketing for real estate, local SEO can help establish trust in the region your business operates. A strong local presence gives free PR and strong customer testimonials, helping in business growth. Just search for the best digital market companies near me, and you’ll find MadHawks on the SERPs.

    Conversion Rate Optimization
    Attracting the target audience is good, but converting them into customers is even better. Use our CRO services and see the results yourself.

    Industries We Serve

    MadHawks provides digital marketing services for businesses across multiple industries:
    • E-commerce
    • Healthcare
    • Real estate
    • Education
    • Finance
    • Technology startups

    Why MadHawks?

    Experience and Trust
    With our effective digital marketing strategies, we have helped businesses achieve their marketing goals over the years.

    Long-Term Growth
    For long-term growth, you need a digital marketing agency that can boost your presence across multiple channels with a specialized approach.

    Result-Focused
    As a reputed name in the digital marketing landscape, MadHawks sole aim is to deliver promised results rather than anticipating.

    PPC Services for High-Performance Advertising With MadHawks

    Pay-per-click advertisements have helped businesses to instantly appear in front of the target audience. While SEO takes months to show results, PPC can be an add-on to a digital marketing strategy.

    Our specialized team at MadHawks ensures that your ads are shown to the right audience, right leads are generated, and conversions are escalated.

    As a result-driven PPC company in India, we have handled clients of different niches, and this could be your chance to reap the benefits of a well-strategized PPC campaign.

    Read More ➔

    Why Does Your Business Need a PPC Agency in India?

    The growing competition in India and the fast-paced market environment have made it harder for businesses to outperform giants and establish a name in their industry. With PPC’s rapid results, you can become a household name in your region, or your business can go global if the product has prioritized consumer satisfaction.

    • Partnering with a reputed PPC company in India can help:
    • Increasing website traffic in a short span.
    • Generate high-conversion leads.
    • Improve brand visibility and authority.
    • Getting a good return on online advertising investment.

    Our PPC Services

    PPC Management Services in India
    MadHawks focuses on planning, executing, and delivering results through PPC management services in India. We handle every aspect of PPC advertising to optimize your business growth.

    Pay-Per-Click Advertising in India
    Our pay-per-click advertising services help businesses appear at the top ad results on SERPs. Whether you are looking for Local PPC or want to sell products globally, MadHawks PPC services are what your business needs.

    PPC Services for Business Growth
    We perform campaign planning, researching intent-focused keywords to be used in PPC ads, and generating quality leads for your business’s rapid growth.

    Industry-Focused PPC Marketing

    PPC for Amazon
    We help sellers promote their products on one of the biggest e-commerce platforms, Amazon, through increased visibility and sponsored listings.

    PPC for E-commerce Businesses
    In today’s world, where most of the purchases and sales are happening through online channels, PPC for e-commerce businesses is a necessity.

    PPC for Real Estate
    Real estate is yet another high-profitability sector. With a growing population and skyrocketing land prices, PPC for real estate can be a real game-changer for your company.

    Benefits of PPC Advertising for Your Business

    Instant Visibility: Unlike SEO, PPC gives your business instant visibility.

    Target Audience: PPC helps businesses to target their core audience based in different localities, regions, or countries.

    Measurable Results: With PPC, you get to know the effectiveness of your campaign and can calculate ROI

    Cost Control: If the campaign results are achieved before the deadline, you can adjust your budget accordingly.

    Why MadHawks?

    Knowledge and Confidence
    Over the years, we have assisted companies in reaching their marketing objectives with our successful PPC marketing methods.

    Long-Term Development
    You need a PPC company in India that can use specialised techniques to increase your presence across many platforms if you want long-term growth.

    Results-oriented
    MadHawks is a well-known brand in the field of PPC advertising, and our goal is to deliver on promises rather than anticipate.

    Social Media Marketing Services for Brand Growth With MadHawks

    Social media connects you with your target audience more than ever. Millions interact daily, so maintaining a strong social media presence is essential in today’s world.

    As a result-oriented social media agency, MadHawks social media marketing services in India are curated to help grow your social media reach and connect with your audience.

    Read More ➔

    Why Does Your Business Need Social Media Agency Services in India?

    In today’s world, businesses need more than just posting to maintain a strong presence on social media platforms. An experienced social media agency in India, like MadHawks, helps implement time-tested strategies that are essential in attracting the target audience.

    Partnering with expert social media marketing companies in India helps businesses:

    • Build a strong social media presence.
    • Attract the target audience and increase engagement.
    • Generate quality leads and increase conversions.
    • Improve brand consistency.

    Our Social Media Marketing Services

    Digital Brand Identity
    We run social media campaigns on multiple platforms to create a unique and consistent identity for your brand.

    Channel Strategy
    Audiences on different social media channels react differently, and the information they consume is also diverse. For instance, you won’t find meme content on LinkedIn often. Therefore, a distinctive channel strategy is required for better results.

    Content Schedule
    Social media optimization services in India require top-notch planning. Witnessing the vast competition in every industry, having a content calendar helps in publishing the right content to the right audience at the right time and staying ahead of the competitors.

    Copywriting
    A single iconic copy is better than ten generic social media posts. MadHawks believe that creativity is the best solution to increase organic reach, and this is reflected in our work and the results we deliver through social media campaigns for our clients.

    Reputation Management
    Reputation management is one of the core aspects of social media management. For a better reputation, honesty and transparency are the key. We focus on building a cordial relationship with the target audience.

    Competitor Analysis
    If you want to become the best in any field, you need to observe your competitors, understand what they are doing wrong, and what their pros are. We work vigorously hard on competitor analysis to understand the pros and cons and refine our social media campaign strategy. This makes our strategy more effective and less risky.

    Industry-Specific Social Media Marketing

    We believe that a generic approach cannot be used for every business, as the reach and scale of one is different from another, and that is why industry-specific social media marketing is essential.

    • Social Media Marketing for E-commerce
    • Social Media Marketing for Dental Clinics
    • Social Media Marketing for Small Businesses
    • Social Media Marketing for Real Estate
    • Social Media Marketing for Healthcare Departments
    • Social Media Marketing for Educational Institutions

    Almost every household in India has at least one social media user, and therefore, it makes social media a powerful platform for online marketing. Collaborating with a social media marketing agency in India can help your brand increase its impact and likelihood among the target audience.

    Why MadHawks?

    MadHawks, because we have been in the social media marketing industry for almost a decade now. MadHawks, because we have handled clients from diverse industries and helped them achieve their social media marketing goals within the deadline and without making unnecessary adjustments to the budget.

    We are:

    • Transparent and Trusted
    • Experienced Experts
    • Result-focused
    • Cost-effective

    Graphic Design Services for Creative Brand Growth With MadHawks

    Visuals play an important role in a brand’s growth. Be it logos, trademark signs, or graphics on social media platforms, many people remember brands because of visuals. As a professional graphic design agency, MadHawks understands the value of visuals in marketing and ensures a powerful visual presence for your brand.

    If you are looking for creativity and design expertise, you are in the right place

    Read More ➔

    Why Does Your Business Need a Graphic Design Agency in India?

    A well-placed and well-designed visual identity sets a unique perspective in the minds of the target audience and influences them to buy your products and services.

    Partnering with a trusted graphic design company in India helps businesses:

    • Creates a strong brand identity
    • Improves visual identity.
    • Increase recall value.
    • Build trust and credibility.

    Collaborating with a creative agency in India ensures that your brand keeps flashing in front of the target audience, they recall your brand just with a glance, and converting leads into customers becomes easy.

    Our Graphic Design Services

    Brand Identity Design
    A brand should be recognizable across platforms, and with our creative graphic design team, we make sure that your brand maintains a unique identity and is easily recognized by the target audience.

    Social Media Creatives
    To increase engagement, social media creatives play a vital role. To capture the target audience on social media platforms, it is necessary to remain active on these platforms through graphics, banners, etc., and constantly engage with the audience.

    Marketing Collateral Design
    Our creative services are not limited to social media graphics; we also design flyers, brochures, and other marketing materials.

    Website and Digital Creatives
    A great UI helps in smooth navigation and boosts UX. To maintain brand consistency, creativity on the social media channels and a smooth user experience on the website are required.

    Creative Services for Multiple Industries

    Our creative services are designed for businesses across industries, including:

    • Graphic Design services for E-commerce
    • Graphic Design services for Real estate
    • Graphic Design services for Healthcare Departments
    • Graphic Design services for Educational Institutions
    • Graphic Design services for Startups and enterprises

    Why MadHawks?

    MadHawks has been providing creative design services for almost a decade now. We have worked with customers from a variety of industries and assisted them in being viewed as a visual masterpiece through various marketing channels.

    Experienced Design Experts
    Our team understands the evolving design trends and is quick to identify and create impactful designs. Our experience in delivering high-quality designs and our ability to adapt to the changing dimensions of the graphic design industry have helped brands flourish visually.

    Customized Design Solutions
    Every business is unique, and the approach of visual creativity also needs to be unique. Our expert teams create customized graphics that match your brand identity, remain consistent across platforms, and fulfill your marketing goals.

    Growth-Focused
    Growth-focused designs are not only visually attractive, but they serve a purpose. As a trusted graphic design agency, we focus on creating designs that not only look good but also deliver results.