Starting from July 5, Google will not index websites that are not accessible using mobile devices. This further means that sites that do not work on mobile devices will no longer rank on Google.
Although Google’s Mobile First Indexing Update was completed in November 2023, this step seems to be the final step taken by Google to move toward a Mobile-First indexing. This Monday, Google warned websites that are not mobile-friendly and announced that it will no longer index and rank such sites. This will be implemented from July 5, 2024. Google has still been rolling a small set of sites using desktop Googlebot, but this will only continue until July 5. After that, all the sites will be crawled using mobile Googlebot. Although a major part of websites is already being crawled like that, Google now plans to crawl and index all sites using Googlebot smartphone. This prioritization of mobile sites seems to be another significant effort by the company to ensure the best user experience.
This is not very shocking as all us of already saw it coming with the Mbile first indexing update that rolled for around seven years. It is not going to be a major issue for most of the website owners as most of the sites are designed to be accessed on mobile devices today. However, if for some reason your website doesn’t work on mobile phones, it will no longer be indexable.
One important thing to keep in mind here is that your site will not be indexed only if it does not render or load on mobile devices. Google has not said that sites that are not mobile-friendly will not be indexed. If your site is desktop-friendly, but the desktop version successfully loans on mobile devices, there is no issue. It’s just that the site should open and be accessible on mobiles.
This can majorly impact desktop-only sites and their SEO. Therefore, website owners now need to pay special attention to making their sites accessible with mobile phones. This can also affect SEO professionals and agencies that are working for sites that do not work on mobile devices. The best solution is to make them accessible with mobile devices as soon as possible as you still have around one month to do it.
For any further queries, you can get in touch with our SEO experts!


Social Media Marketing Services for Brand Growth With MadHawks
Social media connects you with your target audience more than ever. Millions interact daily, so maintaining a strong social media presence is essential in today’s world.
As a result-oriented social media agency, MadHawks social media marketing services in India are curated to help grow your social media reach and connect with your audience.
Why Does Your Business Need Social Media Agency Services in India?
In today’s world, businesses need more than just posting to maintain a strong presence on social media platforms. An experienced social media agency in India, like MadHawks, helps implement time-tested strategies that are essential in attracting the target audience.
Partnering with expert social media marketing companies in India helps businesses:
• Build a strong social media presence.
• Attract the target audience and increase engagement.
• Generate quality leads and increase conversions.
• Improve brand consistency.
Our Social Media Marketing Services
Digital Brand Identity
We run social media campaigns on multiple platforms to create a unique and consistent identity for your brand.
Channel Strategy
Audiences on different social media channels react differently, and the information they consume is also diverse. For instance, you won’t find meme content on LinkedIn often. Therefore, a distinctive channel strategy is required for better results.
Content Schedule
Social media optimization services in India require top-notch planning. Witnessing the vast competition in every industry, having a content calendar helps in publishing the right content to the right audience at the right time and staying ahead of the competitors.
Copywriting
A single iconic copy is better than ten generic social media posts. MadHawks believe that creativity is the best solution to increase organic reach, and this is reflected in our work and the results we deliver through social media campaigns for our clients.
Reputation Management
Reputation management is one of the core aspects of social media management. For a better reputation, honesty and transparency are the key. We focus on building a cordial relationship with the target audience.
Competitor Analysis
If you want to become the best in any field, you need to observe your competitors, understand what they are doing wrong, and what their pros are. We work vigorously hard on competitor analysis to understand the pros and cons and refine our social media campaign strategy. This makes our strategy more effective and less risky.
Industry-Specific Social Media Marketing
We believe that a generic approach cannot be used for every business, as the reach and scale of one is different from another, and that is why industry-specific social media marketing is essential.
• Social Media Marketing for E-commerce
• Social Media Marketing for Dental Clinics
• Social Media Marketing for Small Businesses
• Social Media Marketing for Real Estate
• Social Media Marketing for Healthcare Departments
• Social Media Marketing for Educational Institutions
Almost every household in India has at least one social media user, and therefore, it makes social media a powerful platform for online marketing. Collaborating with a social media marketing agency in India can help your brand increase its impact and likelihood among the target audience.
Why MadHawks?
MadHawks, because we have been in the social media marketing industry for almost a decade now. MadHawks, because we have handled clients from diverse industries and helped them achieve their social media marketing goals within the deadline and without making unnecessary adjustments to the budget.
We are:
• Transparent and Trusted
• Experienced Experts
• Result-focused
• Cost-effective