Looking to increase your Pinterest followers? This guide has all the tips and tricks you need to grow your audience and get more engagement on your pins.
Pinterest, which is one of the most under-rated platforms but is a true gold mine for creative ideas and content idea generation. As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of active users. It has more than 459 million active users per month meaning that it has more active users than Twitter and Snapchat combined. A quick fact about Pinterest is that more than 60% of its users are women allowing fashion and makeup brands to use Pinterest for their marketing activities.
They can add videos, images, creatives, updates to build loyalty with their target audience. The main objective of Pinterest is to get ideas like social media marketing, hacks to grow your followers, food recipes, and more. So, most of the creators, influencers, and educators use Pinterest to get more ideas to post on their social media platforms to inspire their followers. Being one of the greatest influencing platforms, Pinterest is now testing a new feature to increase followers to their pins. Keep reading to get more audience to your brand which is not possible on any other platform.
What is an Idea Pin?
An idea pin is a swipeable pin with 20 different pages enabling the user to get all the information needed without visiting the website or any outbound links from the pins. One can recognize the idea pins with a carousel-like icon on the left top corner of the pins.
One can add videos, images, text, shoppable links to their idea pins. Viewers can add reactions and comments to the creator’s idea pins but cannot save individual pages within the idea pins. However, it allows the viewers to save the entire idea pin to their boards. Pinterest is now testing to promote such idea pins uniquely. Continue reading to know the new update it has launched.
The recent new update!
As we have seen earlier, Pinterest is mostly used by creators, brands, and influencers while the prospective buyers of the product chill out on other social media platforms like Instagram, Facebook, and LinkedIn. So, to get more visibility to their pins and increase the reach for their content, Pinterest is testing a new option that will enable the users to share their pins directly to Instagram and Facebook Stories. Earlier, people were able to share the pins directly to WhatsApp personal messages or groups and Facebook feeds. If they want to share it over stories or WhatsApp status, users had to download their pins and then go ahead as per their preferences. Now, with this new update, users can easily re-share their pins with the ‘Send’ option available below the pins.
This enables the creators to reach a bigger audience because Instagram and Facebook have considerably a higher number of active users. Inspire more people with the new updates released by Pinterest and get more business for your ideas.


Social Media Marketing Services for Brand Growth With MadHawks
Social media connects you with your target audience more than ever. Millions interact daily, so maintaining a strong social media presence is essential in today’s world.
As a result-oriented social media agency, MadHawks social media marketing services in India are curated to help grow your social media reach and connect with your audience.
Why Does Your Business Need Social Media Agency Services in India?
In today’s world, businesses need more than just posting to maintain a strong presence on social media platforms. An experienced social media agency in India, like MadHawks, helps implement time-tested strategies that are essential in attracting the target audience.
Partnering with expert social media marketing companies in India helps businesses:
• Build a strong social media presence.
• Attract the target audience and increase engagement.
• Generate quality leads and increase conversions.
• Improve brand consistency.
Our Social Media Marketing Services
Digital Brand Identity
We run social media campaigns on multiple platforms to create a unique and consistent identity for your brand.
Channel Strategy
Audiences on different social media channels react differently, and the information they consume is also diverse. For instance, you won’t find meme content on LinkedIn often. Therefore, a distinctive channel strategy is required for better results.
Content Schedule
Social media optimization services in India require top-notch planning. Witnessing the vast competition in every industry, having a content calendar helps in publishing the right content to the right audience at the right time and staying ahead of the competitors.
Copywriting
A single iconic copy is better than ten generic social media posts. MadHawks believe that creativity is the best solution to increase organic reach, and this is reflected in our work and the results we deliver through social media campaigns for our clients.
Reputation Management
Reputation management is one of the core aspects of social media management. For a better reputation, honesty and transparency are the key. We focus on building a cordial relationship with the target audience.
Competitor Analysis
If you want to become the best in any field, you need to observe your competitors, understand what they are doing wrong, and what their pros are. We work vigorously hard on competitor analysis to understand the pros and cons and refine our social media campaign strategy. This makes our strategy more effective and less risky.
Industry-Specific Social Media Marketing
We believe that a generic approach cannot be used for every business, as the reach and scale of one is different from another, and that is why industry-specific social media marketing is essential.
• Social Media Marketing for E-commerce
• Social Media Marketing for Dental Clinics
• Social Media Marketing for Small Businesses
• Social Media Marketing for Real Estate
• Social Media Marketing for Healthcare Departments
• Social Media Marketing for Educational Institutions
Almost every household in India has at least one social media user, and therefore, it makes social media a powerful platform for online marketing. Collaborating with a social media marketing agency in India can help your brand increase its impact and likelihood among the target audience.
Why MadHawks?
MadHawks, because we have been in the social media marketing industry for almost a decade now. MadHawks, because we have handled clients from diverse industries and helped them achieve their social media marketing goals within the deadline and without making unnecessary adjustments to the budget.
We are:
• Transparent and Trusted
• Experienced Experts
• Result-focused
• Cost-effective