This year’s International Women’s Day has been special because it fell on Holi, the festival of colours. So, naturally, for a firm like MadHawks, which enjoys a majority in women-led teams, it has to be a special occasion. We needed to make the colours stand out and highlight the diversity they introduce while celebrating our women leaders.
So, we asked the talented women on our floor about their favourite colour and why. Even though pink has been touted for a long time as a feminine colour, it didn’t take long to realise how far it is from the truth. Thus, the campaign #ItsNotJustPink.
The campaign attracted the attention of more than 100 female social media influencers from across the world who shared their colour preferences. From the thousands of responses we received on the week-long campaign we can convincingly say that #ItsNotJustPink when it comes to female colour choices.
Holi is a festival to celebrate the different colours of life and our diversity. More than that, the colour choices reflect differences in personalities and the deeper meaning behind the campaign. The campaign aimed at bringing about the issue of stereotyping women based on their skin colour and clothing.
So, we gathered three self-made women leaders of our time on the 19th episode of MadTalks, hosted by our own lead figure, Sargun Goolry, Business Head MadHawks. The episode highlighted the workplace stereotypes women face despite their talent and diverse skill sets and how these leading figures have challenged them.
“I have favourite colours based on the purpose, place and mood. It’s the serenity of white, the calmness of green, the childlike wonder of pink, the royalty of purple, the loyalty of gold, the perseverance of silver, the wisdom of black and the depth of blue for me,” said Richa, a Lifestyle influencer and foodie, on being truly limitless when it comes to colours and personality.
For Nysha, a Fashion influencer and blogger, “Black is the colour of choice, especially when it comes to clothing. It lifts my mood like a best friend regardless of the time and place.”
Bringing professional and personal experience to the table Priyanka, Founder & CEO of PureByPriyanka, a bootstrapped Ayurvedic hair and skin care brand, shared how labelling is a common stereotyping practice in the workplace and even in personal space.
“Women are often labelled too emotional, bossy, or blunt professionally, and their talents are dismissed. However, just like their choice of colour, their personalities are varied and only add to the diversity of the workplace,” Priyanka said.
“#ItsNotJustPink is a great and grounded idea. Just like pink is not a common female favourite colour, women bring diverse personalities and skills to the workplace. Managers and leaders need to look past the skin colour and attire to truly benefit from employing women at the workplace,” adds Priyanka and MadHawks agrees.
At MadHawks we have had a majority of teams being led by women and our incredible growth has been a testament to their commitment and skill.
This Women’s Day and Holi special campaign #ItsNotJustPink has been the extension of the previous year’s viral Women’s Day campaign #MyBodyMyLove. “70% of our teams are led by women and we have experienced the growth women creators, managers, and leaders can bring to the business. That’s why we have been promoting women empowerment not only through words but also through our team composition,” says Ravi, Founder & CEO of MadHawks.
Last year’s Women’s Day campaign #mybodymylove caught the attention of 50+ influencers, who participated and shared their views. This year the participation grew to more than 100 influencers and gathered more than 100,000 eyes on the day of Holi and Women’s Day.
MadHawks specializes in holistic digital services starting from web asset development and marketing through digital and social media channels. Influencer marketing services and social media marketing are major service portfolios at MadHawks. As a full-stack digital marketing agency, MadHawks serves large brands as well as start-ups in building, recuperating, and growing their business through digital media strategies.
Social Media Marketing Services for Brand Growth With MadHawks
Social media connects you with your target audience more than ever. Millions interact daily, so maintaining a strong social media presence is essential in today’s world.
As a result-oriented social media agency, MadHawks social media marketing services in India are curated to help grow your social media reach and connect with your audience.
Why Does Your Business Need Social Media Agency Services in India?
In today’s world, businesses need more than just posting to maintain a strong presence on social media platforms. An experienced social media agency in India, like MadHawks, helps implement time-tested strategies that are essential in attracting the target audience.
Partnering with expert social media marketing companies in India helps businesses:
• Build a strong social media presence.
• Attract the target audience and increase engagement.
• Generate quality leads and increase conversions.
• Improve brand consistency.
Our Social Media Marketing Services
Digital Brand Identity
We run social media campaigns on multiple platforms to create a unique and consistent identity for your brand.
Channel Strategy
Audiences on different social media channels react differently, and the information they consume is also diverse. For instance, you won’t find meme content on LinkedIn often. Therefore, a distinctive channel strategy is required for better results.
Content Schedule
Social media optimization services in India require top-notch planning. Witnessing the vast competition in every industry, having a content calendar helps in publishing the right content to the right audience at the right time and staying ahead of the competitors.
Copywriting
A single iconic copy is better than ten generic social media posts. MadHawks believe that creativity is the best solution to increase organic reach, and this is reflected in our work and the results we deliver through social media campaigns for our clients.
Reputation Management
Reputation management is one of the core aspects of social media management. For a better reputation, honesty and transparency are the key. We focus on building a cordial relationship with the target audience.
Competitor Analysis
If you want to become the best in any field, you need to observe your competitors, understand what they are doing wrong, and what their pros are. We work vigorously hard on competitor analysis to understand the pros and cons and refine our social media campaign strategy. This makes our strategy more effective and less risky.
Industry-Specific Social Media Marketing
We believe that a generic approach cannot be used for every business, as the reach and scale of one is different from another, and that is why industry-specific social media marketing is essential.
• Social Media Marketing for E-commerce
• Social Media Marketing for Dental Clinics
• Social Media Marketing for Small Businesses
• Social Media Marketing for Real Estate
• Social Media Marketing for Healthcare Departments
• Social Media Marketing for Educational Institutions
Almost every household in India has at least one social media user, and therefore, it makes social media a powerful platform for online marketing. Collaborating with a social media marketing agency in India can help your brand increase its impact and likelihood among the target audience.
Why MadHawks?
MadHawks, because we have been in the social media marketing industry for almost a decade now. MadHawks, because we have handled clients from diverse industries and helped them achieve their social media marketing goals within the deadline and without making unnecessary adjustments to the budget.
We are:
• Transparent and Trusted
• Experienced Experts
• Result-focused
• Cost-effective