“The news spread like wildfire…” ~ Many Novels & News Articles
Influencer marketing is the magical progression of information like compounding is for investments. Social media channels have made influencer marketing a powerful medium to spread brand and product awareness. Social media users with a large following have a significant influence over the buying behavior of their followers.
Influencer marketing services have always been available as a medium to marketers. Social media has only formalized and exponentially expanded the medium. So, now influencer marketing is not a niche for large brands, but almost all businesses, big or small, can ride the influencer blast.
Gen Z Follow Influencers on social media
Of online consumers trust influencer recommendations
Have bought a product after influencer recommendation
Avg. return on every penny spent on influencer marketing
As an influencer marketing agency, we have focused on developing a community of influencers. We bring these influencers together, not only for business but also to make an impact. This approach has helped us create a vibrant community of celebrity, micro, and mini influencers in India and other countries.
Influencer marketing strategy is the first step in giving direction to your campaign. Based on your objectives MadHawks social and influencer marketing teams set the timeline and activities.
Based on your social and influencer marketing strategy, we build a target influencer profile and match the possible influencers for the campaign.
Preparing an influencer brief is critical to ensure the influencers can post correct messages about the product and the brand.
Once the influencers have been engaged, we continue to monitor the KPIs and social metrics for their efforts. We can course correct anytime if said KPIs are not met.
At MadHawks influencer recruitment is a continuous and independent process. This process ensures a ready and engaged pool of influencers and a high hit ratio when we float a brand campaign.
We check and classify the influencers in our pool based on various engagement metrics on their social channels. These metrics will also influence the cost and ROI of these influencer engagements.
Influencer briefs are the sacred documents of influencer marketing. We ensure that an up-to-date template is followed, and influencers are provided with all the information in a simple and unambiguous format.
Influencer Engagement Programs
Influencer Marketing Campaigns