Every year, Holiday season grows more competitive. And Black Friday is one of the major shopping festivals of the season. In 2024, online sales surged, mobile shopping dominated, and the shoppers began their spending earlier than ever. To win the Black Friday shopping season in 2025, your brand needs to focus on discoverability using Black Friday SEO strategies 2025 to connect with shoppers at every stage. Also, the brands that prepare early and invest in SEO perform better. After looking at the 2024 numbers, we are sharing below the proven and effective Black Friday SEO strategies for 2025 to help your brand get discovered, convert more customers, and make the most of the holiday shopping surge.
Black Friday SEO Strategies 2025
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Prepare Early: Shoppers Are Browsing Way Before The Day
If you are still to launch your Black Friday campaigns in the last week of November, you are already behind. According to the National Retail Federation Report, an October 2024 survey showed that 45% of shoppers planned to start their holiday shopping before November, continuing the trend that has been consistent in recent years.
The early shopping motivation is practical rather than impulsive. 59% of shoppers said that they start early shopping to spread out their budget and manage holiday expenses so that they don’t face a financial hit at the end of the month. Others simply want to avoid rush, stress, panic buying, and the fear of missing out on early discounts.
Thus, your Black Friday strategy should begin early. Create or refresh landing pages in October and continuously update them with the latest deals. This helps the page gain impressions, rankings, and backlinks before the sales peak rush.
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Optimize For Mobile: A Major Channel of Holiday Season Shopping
Phones now dominate everything from browsing to checkout. According to Adobe, the 2024 Holiday season shoppers turned to their phones more than ever. Smartphones made up 54.5% of total online sales, and an impressive 79.1% of BNPL (Buy Now Pay Later) payments happened through mobile devices. Adobe also found that slow or glitchy pages result in conversion drops as high as 30-40%.
Here are a few tips that could make a real difference:
- Keep site load times under 2-3 seconds
- Compress media and slow-loading images
- Make CTAs and checkout buttons large and easy to tap
- Avoid pop-ups covering the whole screen
- Offer one-click checkout or digital wallet options
Optimizing for mobile is crucial because Google rewards speed because it is what the Holiday shoppers demand the most.
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Use Data-Driven Keywords
Targeting generic keywords like “Black Friday Sale” won’t be enough now, as shoppers use very specific terms for shopping. Also, most of the research studies show that product searches spike 2-3 weeks before Black Friday, especially in fashion, electronics, and home devices.
People now search exactly what they want, such as:
- Black friday laptop deals under 1000
- Black friday smart tv deals
- Best black friday deals on mobile phones
These types of keywords reveal that the searches are now based on intent, not just curiosity.
SEO plan for 2025:
- Build an FAQ section on sale landing page
- Use internal links between product and comparison pages
- Add schema markup (FAQ, Product, Reviews)
- Refresh last year’s URL instead of creating new ones
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Improve Site Performance
The brands very well know that every year there is a spike in the holiday shopping season. Yet, most of their sites crash because of the insane traffic. But that is not the problem; that is a preparation plan. And you don’t want your brand to be one of those brands. Slow-loading pages can lead to bounce rates and losing potential customers. And in most of the cases, the drop-off happened during the checkout process on smartphones. Thus, audit your website and improve loading speed because even a one-second delay can impact your conversions.
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Local Searches Matters Too
Though online shopping dominates, some people still prefer local pickup or in-store options. Thus, retailers who combine online offers with store availability tend to see stronger results. Thus, update and sync inventory, use local SEO tags like “near me,” optimize your Google Business Profile, and show store availability on product pages. Google Business Profiles saw massive traffic last year, so don’t ignore them.
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Prepare Content for AI & Conversational Searches
There is a huge shift in how the consumers look for shopping deals now, as AI is helping them make better buying decisions. According to Boston Consulting Group report, shoppers in 2024 heavily used AI tools to compare prices, evaluate offers, and discover personalized recommendations during Black Friday. And these AI tools did not just help them with product suggestions; they actively influenced how customers searched, browsed, and interacted with brands online.
For businesses, this shift means SEO is not limited to just keywords now; it is now influenced by AI-driven searches. Thus, your product page, reviews, FAQ content, and category metadata should be clear, accurate, and well-structured so that AI systems understand it better. This helps your page surface more often in searches across all platforms, including AI-driven and voice assistant searches.
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Reuse Last Year Landing Pages Instead of Starting Over
This is one of the easiest yet most effective SEO strategies for Black Friday. If you delete last year’s Black Friday page and create a new one instead, you remove all the authority your old page has built over time. The backlinks, traffic history, engagement, and indexing, everything gets erased. Thus, the best strategy is to use permanent URLs and update the same page every year with new banners, updated offers, revised FAQs, and fresh product categories.
Final Thoughts
Black Friday success is all about being visible and helpful. The above Black Friday SEO strategies reflect how real consumers shopped in 2024, so you can get an idea to prepare for this year. If you optimize early, target intent-based keywords, deliver improved mobile user experience, and maintain trust and credibility, then your brand will be set up for a stronger 2025.
When your site loads instantly and answers users’ questions naturally and accurately, that is when your marketing efforts will start to work. Still, if it feels overwhelming for you, you can connect with us and we will help you win Black Friday shopping season. The SEO experts at MadHawks combine proven, with data-driven insights, technical expertise, and human creativity to help brands grow sustainably. Whether you are a small business or an enterprise, we focus on crafting customized strategies based on your business needs. So, reach out to us, and we will help you adapt to new search landscape with confidence.
FAQs
Q. What is the new SEO strategy for 2025?
A. In 2025, SEO is all about creating helpful and trustworthy content that directly answers real user questions while optimizing for AI overviews and voice search. Optimize site speed, mobile responsiveness, and local searches as well.
Q. What’s your top SEO prediction for 2025?
A. The top SEO predictions for 2025 are that AI overviews will dominate, making E-E-A-T non-negotiable for driving traffic beyond zero-click results, and brands that nail user-first content will thrive.
Q. What is the 80/20 rule in SEO?
A. The 80/20 rule of SEO means 80% of your traffic and results come from just 20% of your pages, keywords, or backlinks. So, focus your SEO effort on strengthening that high-impact 20%.
