Google, on 11 Dec 2025, released another core update. It is going to be the third core update of this year. Though the update began rolling out on 11 December 2025 at 09:25 PST, Google has confirmed that the rollout may take up to three weeks to complete. The update was published on the Google Search Status Dashboard. Like every core update, this December 2025 core update is already creating waves across the SEO community. Here’s a simple breakdown of what’s happening and what you need to know.
Quick Glance: December 2025 Core Update Summary
- Update Name: December 2025 Google Core Update
- Type: Broad Core Algorithm Update
- Launch Date: December 11, 2025
- Rollout Duration: Expected to take up to three weeks to complete
- Impacted Product/s: Global Search Rankings
- Purpose: Improve how Google evaluates content quality, relevance, and overall user experience.
What This Update Is All About
The December 2025 Core Update is the third core update of this year and the fourth overall update in 2025. This core update is followed by Google’s August 2025 Spam Update, June 2025 Core Update, and March 2025 Core Update.
Google on LinkedIn wrote:
“Today we released the December 2025 core update to Google Search.
This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.”
Thus, the update changes how Google understands and prioritizes helpful, reliable information for searchers across all types of sites.
What To Expect For Your Rankings: They Might Change
If you see your site’s ranking or traffic suddenly dip after this update, it does not necessarily mean something is wrong with your content. Core updates often cause volatility in rankings because Google reassesses billions of web pages in its index. So, it is obvious that some websites may rise because they align more closely with what Google prefers or what users want today, while others may drop because Google finds more suitable or relevant alternatives. This is normal during every major core update rollout.
What You Should Focus On Now
There’s nothing new you need to do, as Google’s advice remains the same: “Build genuinely helpful, reliable, and people-first content.” Thus, instead of stressing about the update, take this update as a chance to review your content with a fresh perspective. Google primarily focuses on content quality, relevance, context, expertise, clarity, trustworthiness, and originality for rankings. So focus on those characteristics.
Preparing For What’s Next
As the December 2025 update continues to roll out, the best thing to do for businesses is to stay alert and keep an eye on every update/change and continue producing helpful and meaningful content. Google’s Core Update will always evolve; the foundation will always remain the same. That is creating valuable and trustworthy information that genuinely helps users. The brands that follow this rule will be the ones surviving and thriving.
What MadHawks’ SEO Experts Have to Say
Here’s What Our Experts Advise You To Do While The Rollout Happens:
- Create helpful, user-focused content
- Monitor rankings throughout the update rollout
- Audit web pages that lose visibility
- Strengthen your technical SEO
- Build strong EEAT signals
Note: Avoid making drastic changes during the rollout. If you see a drop in rankings, wait for the rollout to finish and monitor trends. Then adapt and look for the key areas of improvement.
If keeping up with the constant algorithm changes feels like too much for you, then you are not alone. MadHawks, being one of the best SEO agencies in India, always stays informed of every update, shift, and trend, so you don’t have to. Our team of experts continually monitors Google’s updates and helps you with personalized strategies that are necessary to keep your business visible, improve rankings, and grow your business sustainably.
