The dynamics of search engine rankings are constantly changing. Traditional SEO is now intersecting with AI SEO.
With the evolving user behavior and their transformed web interaction methods, it has become essential to catch up with new trends to stay relevant in the industry.
AI Overviews offers several key benefits in an intent-driven search environment. They recognize your search intent and context, analyze data from multiple sources, and quickly provide personalized, accurate, and comprehensive information.
Will AI Overviews/AI SEO replace traditional SEO practices?
Before jumping into how to rank in AI Overviews, let us put an end to a common myth that has circulated in the Digital Marketing industry that AI Overviews will replace traditional SEO practices.
While AI Overviews are good for users who just want an initial understanding of a concept or question, traditional SEO will still be relevant for users looking for a broader insight into a topic.
There is an urgency to adapt to the evolving AI SEO segment to better serve the audience and become a game-changer in the modern SEO landscape.
Guide to rank in AI Overviews for 2026
If you want to rank in AI Overviews for 2026, you have to be very specific in your approach. Search engines now don’t entertain old methods, but are shifting their priority to enhance user experience and provide them with the most accurate and concise information for their search.
Stop stuffing, start targeting – Gone are the days when pages used to rank through keyword stuffing and other traditional SEO practices.
Search engines and users have adopted a newer approach; straightforward queries are being used, questions are asked directly, and AIs are smart enough to understand the search context.
Therefore, it is important to avoid excessive incorporation of keywords; instead, use long-tail keywords that are related to the search intent of the users.
Systematic Content Structure – The best content is always phrased in a chronological sequence so that it attracts more views. In this fast-paced world, a short attention span is a big hurdle; thus, content structure plays a very crucial part in retaining the audience and reducing the bounce rate.
The best example of this is the popularity of shorts/reels. People have become addicted to grasping information in short formats, and the same goes for content. Users want to go through the content quickly, check if it is serving their search intent or not, and then decide to stay on the page or leave accordingly.
To make your content worthwhile, it is important to follow a systematic content structure approach to stay relevant in the AI SEO dynamics.
- Give Answers – Users turning to AI Overviews are the ones who are just looking for a concise answer to their query.
You need to understand the psyche of these audiences; they are not here to understand the core principles; they are here to get an overview of their query.
To cater to these viewers, the preferred technique is answer writing, the very basics of providing utmost clarity in fewer words, as learned in schools.
- Focus on the core question – If you are reading this blog to get a broad idea of how to use AI Overviews to your AI marketing agency’s advantage, you may read multiple blogs for conceptual clarity and to make an implementation plan, but that’s not the same in the case of AI Overviews.
To write for AI Overviews, the focus should be on the core question, and information should be delivered accordingly.
- Short Segments – Attention span is short, and so should be the structure of your content, i.e., divided into segments.
How does it benefit? Short segments help users easily understand complex topics and retain their attention for a long span.
Context and Intent – Never deviate from the context and intent of the users when writing content for AI Overviews. It will give you an edge over your competitors and help you realize your broader vision of becoming the top AI SEO agency in India, like MadHawks.
At MadHawks, we not only focus on traditional marketing strategies but also on advanced methods to help you appear on the AI search platforms. AI search is gaining high popularity and is expected to become even more relevant in the coming years.
So, you need an AI Digital Marketing partner like MadHawks that can keep your brand aligned with the latest trends and help you thrive in the era of artificial intelligence.
AI-ready content – Incorporating the above-mentioned framework will make your content AI-ready, which is the need of the hour if you want to expand your audience horizon and perform well in SEO optimization AI.
You should be ready to adapt to the changing dynamics and tailor your content writing strategy according to your audience’s needs.
And most importantly…
Before serving, E-EAT your content – E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These four pillars of Google hold immense importance in SEO optimization AI.
Analyzing current scenarios, now the ranking on SERPs doesn’t entirely revolve around Keywords, Hyperlinks, Meta descriptions, Infographics, etc., but primarily on quality content.
- Experience – You can’t help someone excel in AI SEO services until you have tried and tested it yourself. Experience is exactly that pillar of E-E-A-T that emphasises having first-hand experience on the subject matter.
- Expertise – With experience comes expertise. Remember how you rode your bicycle for the first time? It was so hard to balance it, and today you can travel many miles in one go.
That’s how expertise is gained: you try and try and try, learn with your experience, and become an expert in the subject matter, before providing valuable ranking insights to the audience.
- Authoritativeness – Expertise gives you the ultimate authority. Your insights are valued, and viewers get to know about your dominance or impeccable authority.
- Trust – Finally comes trust. When more and more people are benefited using your tried and tested techniques, your reputation becomes unshakable, your insights are valued, and that’s how trust is built, not overnight but with time.
So, perhaps E-E-A-T is the most important of all because ‘what is served’ matters more than ‘how it is served’.
And that brings us to one of the crucial parts: should you do it on your own or hire someone who can do it better?
AI SEO is a complex thing, and we understand that every business venture has its own expertise. For better results and to realize the ultimate goal of growth and profitability, hiring an AI marketing agency is suggested.
The top AI SEO agencies in India, like MADHAWKS, have the tools, resources, experience, and expertise in the SEO optimization AI field and can help you dominate the AI SEO world. We not only provide you with the latest AI SEO services, but also monitor the strategy closely throughout the whole implementation phase to provide your business venture with the best results.
Conclusion: AI SEO and Traditional SEO Services Hand-In-Hand
While AI SEO can help you reap the benefits of AI Overviews, the use of traditional SEO services shouldn’t be neglected. Both formats have their own perks, and integrating both in the content according to the target audience is suggested.
Witnessing the changing trends in SEO, the emphasis should be on giving undivided attention to content, whether writing to gain a space for your content on AI Overviews or to have a good ranking on SERPs.
FAQs
- How can websites rank in AI Overviews in 2026?
To increase a website’s visibility in AI Overviews in 2026, delivering concise and relevant information without straying from the to is crucial.
- Which types of content perform best in Google AI Overviews?
Best performing content in Google AI Overviews is Intent-oriented, trustworthy, concise, and well-structured. Make sure to implement these frameworks if opting to enhance your website’s presence for AI SEO.
- Does keyword optimization still play a role in ranking for AI Overviews?
Keyword optimization still plays a crucial role in ranking for AI Overviews if stuffing is avoided and emphasis is given to long-tail, intent-specific keywords that match the search intent of the users. Users now prefer to ask direct questions rather than typing isolated keywords; therefore, old keyword strategies need to be revamped.
