INP (Interaction to Next Paint) Becomes The New Google Core Web Vital

Earlier in January, Google announced that it is going to replace FID with a new core web vital INP in March 2024. The new web vital, Interaction to Next Paint, is finally here. Let us understand this update in more detail! INP (Interaction to Next Paint), has been officially added to core web vitals by Google […]
Your Guide To Using Google Search Console in 2024

Want to measure the performance of your website? Google Search Console is the best tool you can use to get insights into your website’s performance in terms of clicks, impressions, user experience, and more. No matter how effective SEO strategies you are using, they do not make sense unless you track the performance of your web pages. […]
Google Word Coach: Your Best Vocabulary Partner

Have you heard of a game that helps you enhance your vocabulary? Google has launched one such game. Here are the details How fun it would be for you to learn new words and strengthen your vocabulary but in a fun way, playing a game? Exciting, right! The same has been done by our beloved […]
The Role of AI and Machine Learning in Google Ads Services

Explore MadHawks’ insights on AI and machine learning in Google Ads services, optimizing targeting, and enhancing ad performance. AI and Machine Learning are heavily impacting the way digital marketing works. Be it content marketing, social media, PPC services, or any other marketing tactics, AI seems to influence the field in some or the other way. […]
Your Ultimate SEO Guide in 2026: From Basics to Advanced Strategies

SEO, which stands for Search Engine Optimization, is a buzzword in the digital marketing industry. This is due to its significance in driving traffic to a website. In this article, we are going to understand SEO from scratch. Continue reading for more information! In this digital era, we are very much dependent on Google and […]
Enterprise SEO: The Ultimate Guide You Need

Are you looking for some strategies for enterprise SEO? You’ve landed in the right place. Read below for more details. SEO has undergone various changes and transitions in the last few years. These transitions further contributed to what SEO is today. With growing SEO, huge enterprises are also starting to invest in the process of enterprise […]
Crawl Budget Explained 2026

The Crawl Budget refers to the number of pages that Googlebot can crawl through and index within a particular time period. If the number of pages on your website is too high compared to its crawl budget, many of your website pages will never be indexed, i.e. they will never appear in Google search results. However, […]
10 SaaS SEO Mistakes to Avoid

Do you own a SaaS business, and are struggling with SEO? Here are some common mistakes described that you might be making. Read below for better understanding. With the growing number of Saas businesses, it is expected that by the year 2025, 85% of businesses will be running on Saas based platforms. However, owning and […]
E-Commerce SEO Strategies for 2026: All You Need to Know

If you are looking to get some recent trends, strategies to follow, and best practices for e-commerce SEO, read below for more information. If you look at the world today, 80% of it is governed by e-commerce websites and platforms. These platforms have not only redefined the customer shopping experience, but also offered businesses to implement e-commerce […]
Local SEO 2026: Tips to Follow

Are you looking for some tips to follow for enhancing your local Seo? We’ve got you covered. Read below or more details. In today’s fast paced world, businesses are becoming more reliant on advanced technologies for reaching out to their customers. Local SEO 2024 is one of the best trends to portray the advanced technology reliance for […]