Google Expands Organization Markup: Details Decoded

Google expands organization markup last night. This expanding markup support for organizations now supports names, contact information, addresses, and other required business identifiers as well. This expanding organization markup was done as the previous markup only supported limited aspects such as logo, and URL of structured data fields.

In its statement, Google’s shopping software engineers Irina Tuduce and Alex Jansen stated, “Today we’re expanding our support for organizational information by extracting additional administrative data.” 

What’s in the details?

Google expands organization markup by updating the developer documentation. They added organization structured data which provides this new support for new businesses and other organization-related fields. This will further include name, email ID, contact information, description, number of employees, founding date, DUNS, NAICS, tax ID and other ID numbers.

However, with this update being released, the previous support features of logo and URL are still available, with logo documentation being merged into organization documentation for better understanding. 

Benefits of expanding organization markup

• This markup will be leveraged in the Google Search panel and other elements as attributions. 

• Further, it would help searchers to easily find the organization’s details on the Google search. 

• Additionally, this expanding markup support for organizations will update the reports in Google search as well which will further extend validation to the recently added fields. 

• This will also allow a better flow of communication regarding the organization's details. 

In its official statement Google said, “The existing logo report in Search Console and validations in the Rich Results Test are now replaced with more extensive organization validations in the Rich Results Test. You can test your organization's structured data using the Rich Results Test by submitting the URL of a page or a code snippet. Using the tool, you can confirm whether or not your markup is valid instantly.” 

Final Thoughts

Expanding organization markup is going to benefit all the new and old businesses to offer better and accurate information regarding their business such as name, email id, phone number, URL, logo, and other information. This information will further allow these businesses to create their individual and strong presence on the web which will help them build their brand strong. 

For more interesting updates and information, read our featured blogs! 

FAQ

What is Organisation Schema SEO?

Organization Schema is a category of structured data that provides information about your organization or business to the search engines to be presented to the user in the relevant search query. 

What is organization schema used for?

Organization schema is generally used for organizations that are virtual and do not exist physically. It allows these organizations to create their presence in the virtual world. 

What are schema types?

In general, ten different types of schema are present: schema, array, object, organization markup, conceptual schema, event, models, number, star, and string schema. 

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