Thought Leadership

“Thought leadership is the plot of your brand’s story…”

Thought leadership is one of the ways to put your story out for the solution to exist. The best part about thought leadership is that you don’t have to have a large social media following. Thought leadership has several benefits for brands, especially B2B brands, where more than 80% of the decisions are made before starting the engagement with the seller.

Objectives of Thought Leadership

Solution Advocacy
Increase Trust
Brand Awareness
Conversions

Why Does Your Brand Need PR Services?

Research has shown that thought leadership content which offers valuable insights into problems and solutions of the buyers builds more trust for the brand. But, that’s not all…

60%

Buyers consider organization with thought leadership content more capable

50%

Of decision makers consume thought leadership content for at least 1 hour per week

83%

Of B2B purchase decision happens before engaging with the seller

50%

Present thought leaders fail to provide valuable insights to buyers

Thought Leadership Services at MadHawks

MadHawks’ content and business intelligence teams stay on top of the new data and market trends for the concerned brands. We have helped several brands prepare whitepapers and case studies to put the word out about their latest findings and market trends affecting the trade:

Thought Leadership for Logistics Businesses

The logistics business is the blood veins of the global economies. MadHawks content and business intelligence teams drive the research and content creation for the latest trends and updates in the industry with relevant.

Thought Leadership for Finance & Accounting Firms

Open banking has opened the doors for amazing new business opportunities in Canada. MadHawks’ BI and content teams have driven the thought leadership for emerging SaaS platforms in this domain.

Thought Leadership for Marketing Firms

Marketing is one of the most critical functions of any business. However, when you are providing marketing solutions to brands, thought leadership is important to let them know how and where your solutions make a difference.

Thought Leadership for Banking & Insurance Firms

Finance is critical for all businesses, and tight regulations and laws make for a very disciplined enterprise. Thought leadership using case studies and whitepapers can not only help consumers but also policymakers.

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Steps of Thought Leadership Services at MadHawks

Phase 1

Brand Analysis

- Understand the brand solutions and target audience

- Clear boundary lines and goal setting for thought leadership activities

Building Brand Authority

- Find relevant areas and opportunities for thought leadership for the brand

- Create video, text, and infographic content for the opportunity

Increase Brand Value

Promote the thought leadership content via the brand’s social media

Publish the brand’s story in high authority publication

Get Noticed

Bring other brands and thought leaders to comment and share the thought leadership content

Engage social media influencers to broadcast the findings to a larger audience

Phase 2

Contributor at Top Tier publications

MadHawks PR Team adds to the broadcast value of the TL content

With 50+ premium national and global publications in the network

Get Featured on Differentiated Media

MadHawks’ social media teams figure out the most relevant platforms for promoting your content

Get featured, participate, and create more content in relevant events and webinars

Trust & Credibility

Trust starts increasing for your brand and your capabilities with consistent thought leadership content

Events, videos, whitepapers, and case studies, everything can contribute to the calendar

Success Stories (clients’ growth, successful campaigns)

Know More

Ready For The Madness?

With a Hawkitude

I collaborated with MadHawks for creation & execution of our Digital Strategy. Just one initial call with Ravi made me believe that MadHawks can be trusted for my project.

I am very glad I took this decision. The team is highly focused, diligent, and very proactive. They have helped us in every step in bringing our vision to life. Must say it is indeed a great pleasure working with them. As a Digital Marketing firm, they definitely earn my recommendation.

Six Yard Story - Founder

“From the first day, we started working with MadHawks, there was a spark like no other. The team is always ready to do more and keeps outshining themselves. Making SEO a dream is what this team has finessed, and in addition to that, they have also revolutionized our website, with graphics that have mesmerized us and our audience alike. I absolutely stan their work ethic and cannot wait to see our partnership flourish.”

Cigalah - Head of Marketing

“Working with MadHawks on our digital marketing campaigns is a smooth sailing process. Right from the get-go, the entire process was thought out and a structure is planned and pitched. Taking into consideration inputs from our end and marrying it with creative, unique ideas, we were indeed delighted with the final results. The thought put into each campaign is something which we were incredibly satisfied with.”

Grab Taxi - Head of Media

“Madhawks performed really well in delivering high impact influencer marketing campaigns for us in an absolutely smart and savvy way. Their understanding of performing the desired service is incomparable.”

Thought Leadership

Objectives of Thought Leadership

Why Does Your Brand Need PR Services?

Research has shown that thought leadership content which offers valuable insights into problems and solutions of the buyers builds more trust for the brand. But, that’s not all…

Thought Leadership Services at MadHawks