Pay Per Click
Ever wondered how some businesses manage to get on top of SERPs in a very short period whereas you are unable to do the same with months of hard work?
It’s all because of Pay Per Click (PPC) advertising. Pay-per-click is the most effective method to grow your business in a highly competitive environment. PPC is that kind of advertising which can help a fledgling business drive conversions in a highly competitive market. PPC activities help you target the lower funnel audience and bring them to your business page.
Though PPC will not replace the hard work of SEO, it can reward you for the smart work. It comprises various components including social media marketing, pay-per-click advertising, visitor analysis, and many more. Together these components can build a strong digital funnel and drive conversions for any business.
Objectives of PPC Advertising
- Increase ROAS
- Improve Brand Recall
- Improve Sales Funnel
- Drive Conversions
What is PPC?
PPC or pay-per-click is one of the most popular online advertising models. The model works based on the clicks advertisers receive on their ads. The ads appear on several digital interfaces associated with the platform. User action is one of the primary reasons for the popularity of this advertising mode.
PPC advertising services include platforms like Google, Facebook, LinkedIn, Twitter, and other social media platforms.
Why Does Your Business Need PPC?
With almost half the world’s consumers relying on online search to find their next shopping items, online advertising is now critical for all brands. While organic search can take a few months to put your brand on top of relevant search results, PPC helps you to catch the eyes of your customer almost overnight.
Still doubtful about starting your PPC journey? Here are some stats that will change your mind:
Google Ads
- 10x More Leads (Saraf Furniture)
- 150% Increase in Monthly Orders (Juicy Chem.)
- 300% YoY Growth for the Business (Chumbak)
YouTube Ads
- 4x Increase in Brand Search (Rakuten)
- 1500% Increase in Website Visitors (William Painter)
- 34% Lower CPA (Aegon Life)
Meta Ads (Facebook)
- 7.9 Point Lift in Ad Recall (Byzu’s)
- 9.4x Lift in Favourability (vivo)
- 9.5x Return on Ad Spend (Lulus)
- 3x Higher Purchases from Ad Visitors (Growus)
- 6.2 Point Lift in Ad Recall (Clean & Clear)
- 16% Lift in Sales (Country Bean)
- 175% Growth in Qualified Leads (HDFC Life)
- 50% Lead Form Submission Rate (freshworks)
- 2x Lead-to-Enrolment (upGrad)
PPC Advertising Services at MadHawks
PPC campaign management services at MadHawks include all paid digital advertising services. The following are the PPC services that we offer:
PPC for Local Business
PPC advertising is one of the best marketing tools for local businesses. All platforms, including Google and Facebook, allow localized advertising to appear for your customers within a region. Also, local ads are run on per-lead cost instead of PPC.
PPC for Hospitality
Hospitality businesses can benefit greatly from PPC ads to increase their brand recall online. PPC has also proven to generate higher conversions for hotels, resorts, and restaurants. Use different platforms to engage and drive booking for your hospitality business.
PPC for E-Commerce
PPC provides great opportunities to expand the funnel for e-commerce businesses. Whether you are a small e-commerce setup or a large brand PPC can help you compete at the top of the SERP page, recall visitors to your store and drive conversions.
PPC for Automobile
Pay per Click advertising can help automobile brands penetrate new markets, position their latest models, and drive store walk-ins for the region. PPC may even be a critical factor for automobile brands as model upgrades are more frequent than ever.
PPC for Educational Institutes
Pay per Click services for educational institutes helps drive enrolments by targeting relevant audiences. PPC channelizes your ad resources through focused advertising among the most relevant target groups.
PPC for B2B Enterprise
Pay-per-Click campaigns for B2B enterprises are as important as any B2C business. PPC campaign helps you target your consumers at all levels in the funnel, generate more leads and increase thought leadership.
PPC for Healthcare
Healthcare services can use Pay-per-Click campaigns to attract patients and healthcare seekers for the relevant services. PPC can improve your appearance for relevant searches and brand recall for the audience.
Madhawks Toolbox for PPC Advertising
Google Keyword Planner
Facebook Ad Library
Spyfu
Google Ads Editor
SEMrush
Ahref
Google Analytics
GTM
Steps of PPC Campaign Management at MadHawks
Phase 1
Determining regions with the highest potential
- Focusing on the most profitable regions helps achieve a quick success
- Successes from one area can be replicated in others
Create a go-to-market strategy
- Bringing together all the key elements that drive your business
- A strategic action plan that provides a roadmap to reach your target customers and position your brand in the marketplace
Determine digital marketing channels with the highest return
- Finding out the campaigns and event sponsorships that are worthy of your company dollars
- With our detailed research and experience, we use the perfect blend of all elements under PPC to get the best results possible
Phase 2
Strategic market launch
- Outlining the selling ideas and procedures your brand can use
- We will identify and research your competitors and customers and create a launch that is unique and well describes your products
Determine the cost per acquisition by channel
- Spreading your marketing budget equally to get you the best results
- With our customer analytics knowledge, we trace the paying customer’s journey so that we know what areas have the most traction and what areas need to be worked on
Sales across different countries
- Expanding your reach is one of the main objectives we aim to achieve
- Not only will we ensure the best customer experience locally but also take it to an international level
Why MadHawks for PPC Services in Canada?
Yearly Spend Managed
In the Last 3 Years
Average ROAS Achieved
Ad Platforms Used
Ready For The Madness?
With a Hawkitude
I am very glad I took this decision. The team is highly focused, diligent, and very proactive. They have helped us in every step in bringing our vision to life. Must say it is indeed a great pleasure working with them. As a Digital Marketing firm, they definitely earn my recommendation.
Six Yard Story - Founder
Cigalah - Head of Marketing
Grab Taxi - Head of Media
Aakash Institute - Head of Digital Marketing
Why Madhawks
We work with a Vision
Consumer-Oriented Approach
Highly Customizable Campaigns
SEO for Organic Growth
Comprehensive Strategy
