Conversion Rate Optimization

“Opening a store is not enough, visitors must also convert to customers” ~ Almost all Businesses

You have amazing products, a nice website, and grand promotion strategies. But somehow visitors seem to just ignore your signals and bounce off the trail. This is a scenario that plays out for almost all new businesses. This is where you need to bank on Conversion Rate Optimization (CRO) services.

MadHawks pioneers CRO with funnel development, right messaging, and environment testing techniques. With our CRO experts, you can improve your funnel efficiency and drive the visitors to become your consumers faster.

Conversion Rate Optimization Objectives

Remove Marketing Funnel Bottlenecks
Improve Scalability
Lift Conversion Rates Across the Funnel

Why Do You Need Conversion Rate Optimization?

If you receive a hundred visitors to your website and 5 visitors convert to customers, you need to know if the rate is – better, worse, or at par with industry benchmarks. In all three cases, you would like to continue or improve your conversions and maximize ROI for all marketing efforts.

11%

Rate of conversions for the best performing websites

14.6% vs 1.7%

Conversion rates of organic leads vs leads from outbound marketing

50%

Web pages not tested for conversion improvements

68%

Small & medium businesses have not adopted CRO strategies

Conversion Rate Optimization Services at MadHawks

You can follow one of the two approaches to conversion rate optimization – follow the data trail or think of the user preferences. At MadHawks we aim to follow a middle path. You can chase numbers, but it should not make the process mechanical for the user.

Analytics Conversion Rate Audits

A conversion rate audit reveals the visitor’s behavior, find the loopholes in the conversion funnels, and helps us fix the shortcomings, boosting our conversion rates.

Desktop Conversion Audit

Desktop website behavior and user journeys are evidently different from other modes. MadHawks CRO teams can help you maximize conversions for your desktop websites through desktop conversion audits.

Mobile Conversion Audit

User behavior on Mobile devices demands different journey milestones and checkpoints. MadHawks’ Mobile Conversion Audit reveals the shortcomings of your mobile web assets and ways to improve them.

Split testing

Our AB testing modules help us find the perfect solutions for your website. MadHawks’ CRO team brings your website to its core and starts testing its way to the top, improving your website’s conversion funnel along the way.

Landing Page and Site Reviews

Landing Pages are tricky waters, but we know just how to work around them. Conversions depend on several technical as well as behavioral factors for a landing page. Our CRO teams ensure that you stay on top of these metrics and maximize conversions for the landing pages.

Analytics Review

Google Analytics can reveal a lot about user behavior on your websites. We track page visits and triggered events on various URLs among other data points. This data can help us redraft the journey maps and raise the conversion bar.

Ongoing Support and Advanced Strategies

Our regular reports detail the steps taken and goals covered and remaining in the Conversion Rate Optimization process for your web assets. These reports help you stay on top of the action plan and suggest corrections whenever needed.

Get a free MadHawk eye view of your business

Get A Free SEO Audit

CRO Toolbox at MadHawks

Hotjar

Google Analytics

Google Optimize

Heatmap

Steps of Conversion Rate Optimization at MadHawks

Phase 1

Barrier Identification

CRO services at MadHawks start with an audit and identification of bottlenecks in your consumer’s online journey. The analysis also reveals the unutilized opportunities.

Quantitative & Qualitative Research on Barriers

Once the possible bottlenecks have been flagged, we can test them for their effects, and possible CRO after improvements.

Designing Experiments

Finding the best fit requires testing your solutions with real visitor feedback. MadHawks CRO teams can design and set up experiments (A/B testing) to capture user metrics.

Phase 2

Prioritizing Goals & Action Plan

Bottlenecks with maximum impact can be prioritized for improvement. Another action plan can be set up for micro and macro conversions at each step.

Study of Experiment Data & Corrective Actions

User data can reveal a lot about the effectiveness and scope of the possible solutions. The goal is to keep the solution consumer-centric rather than mechanical.

Success Stories (clients’ growth, successful campaigns)

Know More

Ready For The Madness?

With a Hawkitude

I collaborated with MadHawks for creation & execution of our Digital Strategy. Just one initial call with Ravi made me believe that MadHawks can be trusted for my project.

I am very glad I took this decision. The team is highly focused, diligent, and very proactive. They have helped us in every step in bringing our vision to life. Must say it is indeed a great pleasure working with them. As a Digital Marketing firm, they definitely earn my recommendation.

Six Yard Story - Founder

“From the first day, we started working with MadHawks, there was a spark like no other. The team is always ready to do more and keeps outshining themselves. Making SEO a dream is what this team has finessed, and in addition to that, they have also revolutionized our website, with graphics that have mesmerized us and our audience alike. I absolutely stan their work ethic and cannot wait to see our partnership flourish.”

Cigalah - Head of Marketing

“Working with MadHawks on our digital marketing campaigns is a smooth sailing process. Right from the get-go, the entire process was thought out and a structure is planned and pitched. Taking into consideration inputs from our end and marrying it with creative, unique ideas, we were indeed delighted with the final results. The thought put into each campaign is something which we were incredibly satisfied with.”

Grab Taxi - Head of Media

“Madhawks performed really well in delivering high impact influencer marketing campaigns for us in an absolutely smart and savvy way. Their understanding of performing the desired service is incomparable.”

Conversion Rate Optimization

Conversion Rate Optimization Objectives

Why Do You Need Conversion Rate Optimization?

If you receive a hundred visitors to your website and 5 visitors convert to customers, you need to know if the rate is – better, worse, or at par with industry benchmarks. In all three cases, you would like to continue or improve your conversions and maximize ROI for all marketing efforts.

Conversion Rate Optimization Services at MadHawks

Analytics Conversion Rate Audits

Desktop Conversion Audit

Mobile Conversion Audit

Split testing

Landing Page and Site Reviews

Analytics Review

Ongoing Support and Advanced Strategies

Get a free MadHawk eye view of your business

Get A Free SEO Audit

CRO Toolbox at MadHawks

Hotjar

Google Analytics

Google Optimize

Heatmap

Steps of Conversion Rate Optimization at MadHawks

Phase 1

Barrier Identification

Quantitative & Qualitative Research on Barriers

Designing Experiments

Phase 2

Prioritizing Goals & Action Plan

Study of Experiment Data & Corrective Actions

Success Stories (clients’ growth, successful campaigns)

Know More

Know More

Ready For The Madness?

With a Hawkitude

Six Yard Story - Founder

Cigalah - Head of Marketing

Grab Taxi - Head of Media

Aakash Institute - Head of Digital Marketing

Why Madhawks

We work with a Vision

Consumer-Oriented Approach

Highly Customizable Campaigns

SEO for Organic Growth

Comprehensive Strategy

360o Coverage

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