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10 Examples of Content Writing & Their Perfect Use

Posted By Gaurav | 04-Dec-2023 | Content Marketing
Content writing is an important part of digital marketing. Be it SEO, SMM, or anything else, content writing and marketing are a must to achieve your business goals. Content writing is simply the process of creating digital content to showcase to your customers what your business is all about.

In this era of continuously increasing demand for content marketing services, it has become essential for businesses to establish their online presence through content writing. If you are also trying to do the same, you should first understand different types of content writing and their use:

1. Blogs

Blogging is one of the most popular types of content writing as it helps you gain authority over your niche. From SEO to ranking your website, blogging provides multiple benefits to your business. Blogs are more detailed and informational than other types of content. The better you explain a topic with your blog, the higher your chances of getting higher rankings. This is because search engines like Google prioritize helpful and relevant content. 

You can build your image as an industry expert by writing detailed blog posts. This further helps your website gain more organic traffic as your audience considers your content relevant and prefers your blogs over your competitors. You just need to write about the most searched and most trending topics of your respective industry. You can use various tools to find high-ranking keywords and potential topics. 

2. Website Content

 Many people consider website content the same thing as blog posts. However, the two are not the same. Website content is not just about blog posts, it is a huge content opportunity. Your website is usually the first point of contact for your customers. The better your website looks, the higher the chances of your website visitors coming back. From the About page to landing pages and blog section, you need to write content for each page carefully keeping in mind the interests of your target audience. 

3. Newsletters

Newsletters are quite unique types of content pieces as you write them for customers or people who already know your brand and are probably loyal. By creating engaging and helpful content through newsletters, you can keep your customers interested and engaged. You should try to provide unique information through newsletters that your customers cannot find anywhere else. If the content is not interesting and relevant to their needs, they won’t open the emails, and eventually, your newsletters may end up in their spam folder.

4. Ebooks

Writing ebooks to provide your customers with detailed information about your products or services is another great way to build engagement and increase conversion rates. You can add every small detail about your products in these ebooks. Though this content may be quite technical, try to keep your language as easy as possible, so that your ebooks are easy to understand for most of your audience. 

5. User Guides & How-To Articles

User guides and How-To articles are another popular type of content that you might want to consider. People search for almost everything on the internet today, especially for the processes. Therefore, how-to articles or blogs are one of the best content opportunities you can consider to improve your website’s online visibility. 

You can even write how-to blogs about how to use your products or services. These blogs will target customers who are planning to purchase your products. If they find your guide helpful, they might convert into your customers.

6. Infographics

Although infographics are not considered a type of written content, they also fall under the popular examples of content writing. More specifically, infographics are a mix of visual and written content. Through infographics, you can share important details about your brand, the features of your products or services, and a lot of other things. Infographics are very useful in boosting engagement as your audience will most likely find visual content more interesting than text-based content. 

7. Case Studies

Case studies may be the best type of content for you if you aim to improve your conversion rates. Through case studies, you can show your audience that your products actually work. You can share the experiences of your existing customers through these case studies and help your audience understand how your products or services have provided value to your customers. An interesting case study would be where you write about some challenges faced by your customer, which were later solved by your product or service.

8. Social Media Posts

Social media writing is another popular type of content writing you can try your hands on. As you need to write very short copies for social media posts, you can experiment with different styles of writing and identify what works best for your audience. Unlike website content or blog posts, it is easier to change your writing style in the case of social media posts. However, there are a few things you need to check before writing social media copies for different platforms. Make sure to check the character limit and the demographics of the audience before writing social media posts for a particular platform.

9. White Papers

White papers are slightly less popular but effective content pieces that help you establish your business as an industry expert. Many people confuse white papers with ebooks as both are long content pieces and dive deeper into the topics. But white papers are even more detailed as these are aimed at gaining authority in the eyes of the customers. You can write white papers where you expand the topics on which you have already covered blog posts. 

10. Video Content

Another example that comes in the list of best content writing types is video content. You may find it strange to think about videos where you need to write content. However, there is nothing so strange about that. You can make your video marketing strategies much more successful by scripting the videos before creating them. 

Opting for the Right Content Marketing Services

When trying to choose a content marketing services company to boost your online visibility, there are a few factors that you need to consider. You should first identify your requirements and decide what types of content you are aiming to cover. Top content marketing services companies like MadHawks can help you plan the best content marketing strategy that works for your business. Just make sure to align your business objectives with your content marketing services in order to achieve your long-term goals.


1. What are the 4 main components of content marketing?

Ans. The four main components of content marketing include your target audience, goals & objectives that you intend to achieve, types of content you want to create, and your content promotion strategy.

2. How to use SEO for content marketing?

Ans. SEO is an essential part of content marketing. Until and unless your content is visible on search engine result pages, users will never know that your website exists no matter how well-researched content you create. SEO (Search Engine Optimization) is crucial to ensure that your content reaches the right audience.

3. What is content marketing in off-page SEO?

Ans. Content marketing plays an important role in off-page SEO. From creating backlinks to gaining media attention, you can not achieve your off-page SEO goals without an effective content strategy.


Read Blog - What Is High-Quality Website Content & Why Is It Important?


Gaurav Yadav
SEO expert

Gaurav Yadav is a skilled SEO expert with over 8 years of experience in digital marketing. He specializes in technical SEO, content strategy, and link building, and has a proven track record of driving organic traffic growth for a diverse range of clients. With his expertise in various verticals, he can execute industry-specific SEO strategies for SAAS, BFSI, healthcare, lifestyle, and education.