There are seven primary categories of digital marketing activities. They are as follows: Paid advertising (PPC) Search engine optimization (SEO) Content marketing Social media marketing Influencer marketing Affiliate marketing Email marketing

Around 60% of business decision-makers start their research with an online search. This is even higher than the individual customers. SEO ensures a sustainable presence of your brand for your potential consumers. Also, a holistic SEO strategy can improve your brand recall and performance across marketing channels.

PPC campaigns can help you reach consumers at the bottom of the marketing funnel. More than that, it helps you stay ahead of your competition even if your pockets are not deeper than theirs. If you are a local business PPC is a more cost-effective and faster way to get recognised by your local customers.

Connect with MadHawks’ PPC Specialist to know more.

The 5-3-2 rule relates to social media and content activities in digital marketing. As per this rule, of all the content you post on social media or your website - 50% should be from others, 30% generated by you but without hard sales, and 20% should be fun content your audience can relate to.