“Thought leadership is the plot of your brand’s story…”
Thought leadership is one of the ways to put your story out for the solution to exist. The best part about thought leadership is that you don’t have to have a large social media following. Thought leadership has several benefits for brands, especially B2B brands, where more than 80% of the decisions are made before starting the engagement with the seller.
Buyers consider organization with thought leadership content more capable
Of decision makers consume thought leadership content for at least 1 hour per week
Of B2B purchase decision happens before engaging with the seller
Present thought leaders fail to provide valuable insights to buyers
MadHawks’ content and business intelligence teams stay on top of the new data and market trends for the concerned brands. We have helped several brands prepare whitepapers and case studies to put the word out about their latest findings and market trends affecting the trade:
The logistics business is the blood veins of the global economies. MadHawks content and business intelligence teams drive the research and content creation for the latest trends and updates in the industry with relevant.
Open banking has opened the doors for amazing new business opportunities in India. MadHawks’ BI and content teams have driven the thought leadership for emerging SaaS platforms in this domain.
Marketing is one of the most critical functions of any business. However, when you are providing marketing solutions to brands, thought leadership is important to let them know how and where your solutions make a difference.
Finance is critical for all businesses, and tight regulations and laws make for a very disciplined enterprise. Thought leadership using case studies and whitepapers can not only help consumers but also policymakers.
- Understand the brand solutions and target audience
- Clear boundary lines and goal setting for thought leadership activities
- Find relevant areas and opportunities for thought leadership for the brand
- Create video, text, and infographic content for the opportunity
Promote the thought leadership content via the brand’s social media
Publish the brand’s story in high authority publication
Bring other brands and thought leaders to comment and share the thought leadership content
Engage social media influencers to broadcast the findings to a larger audience
National Publications & Media Relationships
Press releases published
Case studies published for various industries
Influencer outreach campaigns managed for B2B brands