2021, The Year Social Media makes us Keep Track of Time
Posting at a time when your followers and customers are online, is crucial for your business to grow so that they can see your products. Time has changed a lot now, as social media platforms show users posts based on timeliness and ones with better engagement are pushed.
Now, you would like to know how to hop on, hack the system and know at what time to post for each different application, to reach out to maximum audiences?
There is a lot of difference, with each app having a different metric system to calculate the relevance of the posts, thus there are different timings of different applications on different platforms on social media.
It gets difficult when you put into perspective a vast audience, and those from foreign locations, thus making you have to consider different time zones.
Many brands and social media influencers post the same blogs, videos, or images at different times of the day on their different platforms, based on which part of their audience is most active on that platform and at what time. The best practice, which is followed by multiple MNC’s, is to avoid posting more than four posts on the same day and make sure that they all reach the maximum audiences in different time zones.
The main question that you need to answer is whether you know where your followers and customers are located?
For you to know their location, what you can do is use a social media analytics tool for you to obtain the data about your followers as well as your loyal customer’s location.
Using the same data, you can use it to plan out what times get more engagement for your followers or customers.
Most Instagram users use their phones to log onto the app, doing so whenever they get time. Hence, the best time to post on platforms like Instagram is from 11 A.M. to 1 P.M. At around 11 A.M., a few people travel to the office or have their lunch around 1 P.M. and in the evening after work which is from 7 P.M. to 9 P.M.
Monday, Wednesday, and Thursday are the ideal days to post on the gram. Sunday is a day you should avoid posting on, but if you are keen to post, then it is preferable to post after 5 in the evening.
For the best results on Twitter, what you should do is choose a posting time between12 P.M. to 3 P.M. On weekdays, what you need to note is that the highest engagement, retweets, and likes happen at around 3 P.M.
The engagement can increase if you make sure to post at lunch every day from Monday through Friday. The best day to post is on a Wednesday but the weekends are a no-no, so avoid posting on Saturday and Sunday.
LinkedIn being a professional networking app, you can post during working hours to see the best results.
The best time to post on LinkedIn is between 10 A.M. and 11 A.M, whilst the ideal days to post on LinkedIn are Tuesdays, Wednesdays, and Thursdays.
You should avoid posting on weekends and after office hours on LinkedIn as it lowers engagement and visibility.
On Facebook, the best time to post is from 12 P.M. to 3 P.M. On weekdays, as people are more likely to operate through their desktop during office hours, whilst they have some free time or during the breaks, thus making 12 P.M. to 1 P.M. is the most engaging time during the weekends.
Except for Tuesday, other days do well especially Thursdays, Fridays, Saturdays, and Sundays, this is a good time for you to post your content and get the most eyes.
On YouTube, the best time to upload your video is early afternoon between 12 p.m. and 4 p.m. on weekdays and, then on weekends 9 A.M. and 11 A.M, works best as they are usually checking out this platform whilst lazing around or lounging around during the weekend.
Late nights post 11 PM is also a good time to post on YouTube. The best days to post videos here are Thursdays and Fridays.
Pinterest users usually browse through the platform early, between 8 P.M. and 11 P.M whilst ideating for the day, Saturday is the best day to post on Pinterest, and you can even consider Sunday at times.
What you should do is avoid posting on Pinterest whilst people are at work, this is because it lowers the engagement of your followers or customers.