2023 Is Influencer Marketing Dead?
Influencer marketing, if done well can be highly beneficial, and it can go a long way to ensure that the brand not only has longevity but also to ensure that you are able to build a relationship with the creator so that it is a partnership that is long-lasting and works well both for you and the creator as well. The structure of Influencer marketing has changed drastically and it has now become more need specific. It means that brands are choosing influencer marketing services as per need and the niche target of the influencer as compared to reaching out to the entire influencer pool.
We are including the top trends in the space that you should keep an eye on.
1- Video Content
Video content is at an all time high, and it is projected to only scale and reach new heights in the coming year. Videos are the best way to reach your target audience through an influencer, and if it has a catchy hook, it has the ability to be able to stay at the top of your audience’s mind and thus be able to help in conversion. As also the Instagram algorithm of late has been favoring reels and we feel it is best to move in the direction that the platform is directing you towards moving.
2- Tell Your Story
Telling A Story that is compelling and being able to influence your audience through a story is a unique skill. With 2023 the trend is to use stories to your advantage to help sell the product or service that you desire to sell. We would say that if the influencer has a great command of their stories, that is a space that is prime real estate for you to be able to sell your product.
3- Major Shift On-To Micro
Micro-influencers have the power to be authentic and relatable without having to fit into a box. As also working with a micro creator will enable you to build a relationship with them, thus being able to grow with them over time, and in doing so you will be able to see results. Micro influencers are also more likely to churn out content faster, as it will help them put their foot into the door, and thus help them build a name for themselves and have their content featured to a new audience.
4- Major Influencers – Tastemakers
Major content creators have moved into the tastemakers, by this we mean that they are the ones who dictate what is the trend, what is the norm, what is the goal and then what everyone would like to follow and thus be able to move in the direction towards. In leveraging these creators, it is ideal to reach one or two of the pinnacle creators and then let them integrate your product, start the trend and then create a ripple effect.
5- Make Way For Paid Ads
Creating paid ads using content that is created by influencers is a great way to be able to stay alive and at the top of people’s minds, and also doing so, it will enable your brand to be positioned as influencer friendly and thus welcome other influencers to reach out to you to work with them.
6-Long Term Partnerships
Being a content creator is an unpredictable profession, and that means that it is not a steady flow of income for the creator, but being a brand that shows the creator that they have their interest in the long run, this is highly beneficial as it will make the influencer feel an affinity towards the brand. The best way to do so is by setting up a long term partnership with the creator.
These are the strategies that we feel will be able to elevate your influencer marketing strategy in 2023. We suggest that you keep a strategy that is performance based yet flexible as it will help you immensely.