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Batch Creation of Content, Importance Explained

Posted By Gaurav | 30-Nov--0001 | Content Marketing
Discover the power of batch creation of content and how it can revolutionize your content marketing strategy. Learn why it's important and how to implement it effectively.

Every creator has their day when their creative juices aren’t flowing the way they always do, and, or you are swamped with client work and then the very last thing you would want to do is ideate, and create a fun Instagram post that can help boost the on-feed engagement

For you to make sure that everything that is on your to-do list gets checked off, before time, it is crucial to plan so you do not have to worry about having to stress out at the 11th hour. 

This process helps ensure that your social media has consistency, and now you no longer have to scramble to come up with last-minute posts. 

Even though you will need to dedicate a few hours in the initial stage, batching your work will indeed save time in the long run as this shall allow you to focus more time and energy on higher priority tasks as and when they pop up. 

It is best to batch create content for one month at a time for the best results.



When creating content in bulk, your first step should indeed be to brainstorm topics, though you should spend no more than an hour coming up with general topics, prompts, and any thoughts you would like to share. 

Also, you should take a look at your calendar and keep in mind any upcoming launches, announcements, or notable events like holidays that you can use as the focal point for your content and create content that is based on that.

Starting with a blank slate each month could easily look like a daunting task, but what you need to remember is that this will help you in the long run as once you are done creating content for the month, you needn’t worry about it for at least another month. 

Thus reducing your hassle to create content for social media, even on days when you have a tight deadline, but also, your audience does have something to look forward to.


Adding Topics onto the Calendar

For any plan, it is imperative for the planner to organize these thoughts into actual posts, even if they are rough ideas, scribbles, or even line sketches, by figuring out where, when, and how you would like to share them.

It is at this point where having a calendar comes in handy, as it helps you create an online template in the form of the calendar, and then using apps like Planoly the posts can then be laid out to see how the feed shall look over the month

Always remember this, it would be more engaging to create fun Instagram Reels of the process than it would be to share a Facebook post. Sharing a story about why you started your business, would be a good idea to create a sense of reliability, and introduce yourself to your audience. 

Choose Imagery That Is Eye Catching

Imagery is an integral part of a brand’s visual identity because it not only helps attract ideal clients to the  website, or the social media platform or it gives a reflective image of your brand and this helps communicate the overall message of the brand to the people who matter the most.

When it comes to content creation, choosing the right images to go along with your posts is very crucial as it helps set the tone for what the post is about. Bear in mind that it is perfectly fine to share an image more than once, and there is no taboo in doing so. 

Chances are, not all of your followers saw it the first time, so you are good, and if they see it for the second time, it only helps drive the message home further. Breaking up the static feel by posting visuals by having a mix of lifestyle photos, product shots, and graphics, depending on the product or service you offer, greatly helps. 

 Captions to Capture Attention

Writing an engaging caption is without a doubt the most time-consuming part of creating social media posts, but at the same time, it is the most rewarding part of a post. For the reason that the people who actually read the caption are the ones who are going to take action. 

An easy way to hack the system is, once you have your ideas written down, what you can do is merely edit and refine them to make them socially appropriate, and editing an entire batch together will ensure that they all have the same kind of flow to it. 

Schedule and Automate Your Posts

The last step in batch working your social media content, and note, this is a step you should not miss out on, as it is truly an insane hack to help in saving time, and it also helps reduce your stress, as it is tried tested and everyone in the social media marketing sphere knows that it works.  

What you need to do is schedule the posts, on an app that supports post scheduling, add the caption, hashtags, tags, and the time you would like it to go live at.

Gaurav Yadav
SEO expert

Gaurav Yadav is a skilled SEO expert with over 8 years of experience in digital marketing. He specializes in technical SEO, content strategy, and link building, and has a proven track record of driving organic traffic growth for a diverse range of clients. With his expertise in various verticals, he can execute industry-specific SEO strategies for SAAS, BFSI, healthcare, lifestyle, and education.