Tips On Product Category Page From John Mueller
Google advises that product category pages do not always need extra content if the bot can understand what is on the page with the names of the products given. It is common for SEOs, Googlers and SEO services companies to search about the ideal word count for web pages so that their pages rank on Google. In the case of category pages, there is no need for additional content beyond listing the products
An SEO named Kamal Allazov asked about the minimum word count for product category pages. When Mueller said that there is no specific limit when it comes to the number of words on a category page, he further presses asking if 300 words would be acceptable. John Mueller answers that there must be some information for Google to understand what the page is about and most of the time, the product names satisfy the purpose. If the product names are generic, Google will not understand the products. In such a situation, it would require extra content to understand more while crawling.
“If the names of the products are clear enough to us to understand like — oh, this is, I don’t know, like running shoes or something like Nike running shoes, Adidas running shoes, different brands, whatever, then it’s clear that this is a list of running shoes.
You don’t need to put in the extra text there. But sometimes product names are a little bit hard to understand, and then it might make sense to add some additional text to give us some context there. But it’s usually additional context in the size of, I don’t know, maybe one or two or three sentences.”
Mueller finally adds that one can also use the content from a blog article to the category page if it meets the purpose. So, people now have to concentrate on creating more descriptive product names to make it clear for Google and avoid generic names. Using generic names may come with additional drawbacks of having extra content on product category pages.
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