The Client - Introduction

Established in 1958, H & R Johnson (India) is the pioneer of ceramic tiles in India. For over five decades, HRJ has added various product categories to offer complete solutions to its customers. Today, HRJ enjoys the reputation of being the only entity in India to offer end-to-end solutions of Tiles, Sanitaryware, Bath Fittings, and Engineered Marble & Quartz.

The Objective

With the above-mentioned challenges, a divisive strategy was put into place. It consisted of the following objectives:

• Increase Organic Traffic.
• Increase Keywords in Top 3 Ranking
• Increase Conversation
• Increase Traffic from Non - Branded Keywords

The Challenge

Below are some of the challenges faced that H&R Johnson was facing:

• Under Optimised Blog Content
• Improper and non-contextual internal linking
• Unorganized Header Tags
• Lower Rankings for Keywords with highest SV
• Crawablity issues across the website
• Lack of keyword rich content across the website
• Lack of Content on the category Pages
• Content Crawlability Issue
• Under optimized title tags & meta descriptions

Solution

Optimising the website for better visibility required intervention in multiple areas. This resulted in a multi-pronged approach that included content updates, internal linking, and on-page SEO improvements. As part of the campaign, the site was optimized not only for better rankings on SERPs but also for improving overall user experience. As a result, the following solutions were implemented:

• Content Marketing
• Technical SEO
• Image SEO
• On Page SEO
• Blog Optimization

The Result

• The Organic Traffic has been increased by 150.56%.
• The Organic Session has been increased by 257.75%
• The Clicks and Impression have been increased by 52% on Non-Branded Keywords
• The keywords ranking from 1-3 has been increase by 3363%
• The Conversation has been increased by 49.12%

50.56%

Increase in Organic Traffic

47.75%

Increase in Organic Session

363%

Growth on Keywords in top 3

Keyword - how to remove acid stains from tiles