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Breadcrumb is an important aspect of SEO that can help improve the user experience on a website.

What is Breadcrumb in SEO?

Breadcrumb is an important aspect of SEO that can help improve the user experience on a website. It is a navigation tool that shows users where they are on the website by leaving a trail of links. The term “breadcrumb” comes from Hansel and Gretel’s story, in which they left a trail of breadcrumbs to find their way home. Similarly, the breadcrumb trail assists users in returning to the website’s homepage or any other important page.

A breadcrumb trail is typically found at the top of a web page, just below the header. It is made up of a series of links, each representing a different category or page on the website.A breadcrumb trail for a product page on an e-commerce website, for example, might look like this:

Home > Men > Clothing > Shirts > Casual Shirts > Product Name

In this case, “Home” represents the homepage, and the remaining links represent the category hierarchy leading to the product page. Users can go to that page by clicking on any of the links, or they can return to the homepage by clicking on the Home link.

What are the advantages of using a breadcrumb?

There are numerous advantages to using breadcrumbs in SEO. For starters, it improves the user experience on the website. Users can easily understand the structure of the website and navigate to the pages they want to visit. This lowers the bounce rate while increasing time spent on the website, both of which are positive signals for search engines.

Second, breadcrumb helps search engines understand the hierarchy and structure of a website. It provides context for the pages and their relationships to one another. This allows search engines to more accurately index the pages and display them in search results in a more relevant manner.

Finally, breadcrumb can help improve the visibility of a website in search results. Search engines may display the breadcrumb trail along with the website’s URL when users search for a specific product or category. This can assist users in comprehending the context of the page and increasing the click-through rate.


In conclusion, breadcrumb is an important SEO component that can help improve user experience, search engine visibility, and website structure. It is a simple yet effective navigation tool that should be used on all websites. You can provide a more seamless user experience and improve your website’s chances of ranking higher in search results by using breadcrumb.

Also Read – Black Hat SEO