What is De-Indexing?
De-indexing is the process of removing a website or webpage from the index or directory of a search engine. It may occur for a number of reasons, including the use of unethical SEO methods, the use of duplicate or low-quality material, malware, or violations of search engine guidelines. De-indexing affects a website’s or page’s ability to be discovered through search engine results pages (SERPs), which can have a negative effect on traffic and online visibility.
How to know if the website is de-indexed?
If you have reason to believe that your website has been de-indexed, the first thing you should do is see if it can still be reached by immediately typing its URL into a browser. If so, the de-indexing might only be transient, in which case you can take steps to have it re-indexed. Following are some actions you can take:
- Search engine guidelines violations on your website may have resulted in a manual punishment. Check for manual penalties. By logging into your search dashboard account and searching for a message from Google or another search engine, you can verify this.
- Examine your website for technical problems: Sometimes de-indexing happens as a result of technological problems like broken links, server errors, or misconfigured robot.txt files. To find and address these problems, use apps like Screaming Frog or Google Search Console.
- Search engines may de-index your website if it has duplicate material, so be sure to check. To find and delete duplicate material, you can use programmes like Copyscape or Siteliner.
- In order to safeguard their users, search engines may de-index your website if it has malware. You can look for and get rid of malware using tools like Google’s Safe Browsing.
- Send a review request to the search engine: If the problems that led to the de-indexing have been resolved, you may do this. They will be forced to reconsider your website, and ideally re-index it as a result.
Is Deindexing a severe issue?
De-indexing can be a severe problem for websites, but it is not always a death warrant. You can improve your chances of getting your website re-indexed and regaining its online exposure and traffic by locating and addressing the problems that led to the de-indexing and filing a reconsideration request.
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