Orphan pages on a website are pages without any links, either internal or external. These pages cannot be accessed from any other website page, making them hard to find by users and search engines.
Orphan pages may negatively affect a website’s ranking in search engines. Search engine crawlers might not be able to find or index these pages without links. These pages will not appear in the search engine result pages (SERPs) and won’t bring any traffic to your website.
Orphan pages may also result in a bad user experience. Visitors can land on these pages via external sources. However, without internal links that point to other relevant web pages on the website they may leave the site quickly. This can lead to a higher bounce rate for the website and a decrease in user engagement.
It’s important to link all the pages of your website together to avoid orphaned pages. Internal linking is a way to achieve this. This involves adding links within the content of your website that lead to relevant pages. You can direct users to relevant content by linking to other pages within the website. This will increase the time spent on the site and decrease the bounce rate.
The sitemap of the website should be reviewed regularly to ensure all pages are listed. Search engine crawlers can use the sitemap to find new content. It is a list of all pages on the site. You can help crawlers find and index your website content by including all pages in the sitemap.
Orphan pages can have a negative impact on a website’s search engine optimization and user experience. To avoid orphaned pages, make sure that all pages have internal links and review the sitemap regularly. You can both improve your website’s search engine ranking and give your visitors a better experience by doing this.
Also Read – Crawler