10 Black Friday SEO Strategies for 2024

Black Friday is no less than a big festival for e-commerce businesses. This is when you can expect most of your target audiences to make a purchase. For this, your SEO strategy should be strong enough to target the right audiences and the right keywords. It’s not just about announcing a one-day sale, but about building excitement among your audiences beforehand, so that they stick around and make a purchase as soon as your sale gets live.  

The right SEO strategy can help you maximize the traffic and improve customer experiences, which will not just boost sales during the offer period but will also benefit your business in the long run. Let’s delve deeper into this and discuss some effective SEO tips for Black Friday 2024: 

1. Create Dedicated Landing Pages 

You should have a dedicated landing page for your Black Friday sale. If you already have one, you can use it year over year as it will help retain the SEO value. The page builds authority over time and is more likely to rank higher every year. But you must optimize it every time you make your sale campaign live. Don’t get lazy when optimizing content for the Black Friday sale landing page. To maximize its SEO performance, update every element, including meta title, meta description, and headings to reflect the year 2024 and the latest offers. 

You can update the content and technical SEO elements to ensure that the landing page is up-to-date and directly appeals to your target audiences. Mobile optimization has become more significant than ever before. So, make sure your website is mobile optimized. Also, pay attention to the page loading time and minimize it to ensure a great user experience.  

2. Optimize Mobile Shopping Experience 

As mentioned earlier, mobile optimization is no longer an option but a necessity for your landing page to perform. In 2023, more than half of Black Friday sales came from mobile shopping. Therefore, it is important to optimize your website pages for different device screens to ensure a positive user experience irrespective of the device being used. Here are some key factors to consider for mobile optimization of the Black Friday sale page: 

• Fast Loading Speed: The web page should have a fast-loading speed. Users are highly likely to leave a page that takes more than 4 seconds to load. Your goal should be to ensure that the pages take no more than 2 seconds to load. 

• Responsible Design: The design of the lading page should be responsive on all devices. For this, you will have to optimize the page for different screen sizes.  

• Easy to Use Interface: The landing page should have an easy-to-use interface, i.e. users must be able to navigate through and access everything easily. Be it products on sale, adding products to cart, or anything, every option should be easy to access. 

• CTA: Make sure to include a straightforward and appealing CTA (Call-To-Action) in the landing page. 

3. Have a Proper Keyword Strategy 

One of the key things to have in your Black Friday SEO checklist 2024 is a well-planned keyword strategy. Keywords are the foundation stones of SEO as these are the words or phrases for which you will be optimizing your campaign and the landing page. Before you launch the campaign or make the black Friday sale landing page live, make sure that you have a proper list of all the keywords you will be targeting.  

Start by identifying what your target audience is searching for. You might already have a list of keywords that you targeted last year on Black Friday. But it’s not necessary that your audience is looking for the exact same thing this year as well. Therefore, doing keyword research is essential. Keywords with high search volumes are good, but do not overlook long-tail keywords as you might have a higher chance to rank for those keywords. Target brand specific, year specific, location specific, and seasonal keywords to maximize the organic visibility of your campaign.  

4. Pay Attention to Internal & External Linking 

Link building is an important aspect of search engine optimization and hence cannot be overlooked in any SEO strategy. If you want your Black Friday SEO strategies to work really well, you will have to pay attention to internal and external linking as both of them are important ranking factors. Here is what your link building strategy should look like for Black Friday 2024: 

• Internal Linking: Increase the number of internal links pointing to your Black Friday sales page. You can link it to your blog posts, home page, product pages, or other relevant landing pages as the day approaches. The more pages it is linked to, the more important it becomes in the eyes of search engines. This will help search engines understand the importance of the page and rank it better. 

• External Linking/Backlinking: Backlinking plays a vital role in building the authority of your website. You can get more and more backlinks directing to your Black Friday sales page. Try to get it listed in business directories, partner pages, etc., to improve visibility and SEO performance.  

5. Content Creation is Key 

Content creation is one of the most significant parts of digital marketing and SEO. With Understanding Googles September 2023 Helpful Content Update, it is clear that Google prioritizes high-quality content over keyword-stuffed content that is just written to manipulate search engines. High quality content can help you strengthen your Black Friday SEO strategies for 2024. Make sure that the content on your Black Friday sales landing page is of high-quality and relevant to your target audiences. Include well-structured case studies and customer testimonials as social proof. Also, try to publish blog posts around your black Friday sales campaign and promote it on social media to maximize reach and visibility. You can publish blogs like ‘x holiday gift ideas,’ ‘products to buy from xyz this black Friday,’ ‘best black Friday deals on xyz,’ etc.  

6. Monitor Website Performance 

Conduct your website’s SEO audits and technical checks to ensure that it performs well. You can check for the loading speed, traffic, and other important factors that help you analyze the performance of your website. Tools like GSC (Google Search Console) can be used to identify the top performing pages of your website. This will help you identify what type of content resonates the most with your target audience and you can base your Black Friday content around the same themes.  

Similarly, you can analyze keyword performance and identify what type of keywords work the best for your audiences. If long-tail keywords contribute to maximum traffic on your website, you clearly know what type of keywords to target for the Black Friday sales campaign.  

7. Focusing on Cyber Monday & Extended Sales 

No doubt Black Friday is important, but you should not limit your keyword and content strategy to just that one event. Many shoppers plan to make purchases on Cyber Monday as well. Though it might not be a very good idea to target cyber-Monday keywords early on as it will dilute the urgency of the offer. What you can do is be prepared with a list of keywords for extended sale and cyber-Monday sales and adjust your landing page content accordingly once black Friday is over. It will help keep the excitement alive. 

8. Attracting Early Traffic with Informational Content 

If you think you should make your black Friday sales landing page live when the sale starts, you might miss out on a large amount of traffic. You can focus on creating informational content around Black Friday. Users start searching for Black Friday date weeks in advance. You can publish content like ‘When is Black Friday Celebrated and Why?’ and include basic details about your upcoming campaign to build excitement among the audience.  

By doing this, you can ensure that you already have people waiting for your Black Friday campaign to go live. You can launch the landing page in advance without mentioning the exact date of the sale. Include phrases like ’coming soon’ to make your audience stick around.  

9. Avoid Content Cannibalization 

It is important to create different types of content, including landing pages and blogs around your Black Friday campaign. But make sure that it does not result in content cannibalization, i.e. competition between different pages of your own website. You should instead focus on directing the relevant traffic to a single page, which is the main landing page for your Black Friday sale. Link all other blogs or web pages to this central page to help search engines understand the importance of that page and rank it higher.  

10. Post-Sales Strategy 

If your Black Friday SEO strategy is restricted to just the sales period, you might not be able to create a long-term SEO value with that landing page. Rather than abandoning the Black Friday landing page after the sale gets over, you can use a 302 redirect to direct users to relevant and valuable content rather than displaying a 404 error, which can negatively impact user experience. This redirect helps temporarily redirect users and search engines to another page without removing the original URL. This is how you can retain the SEO value of the landing page and improve its authority over time.  

Wrapping Up 

With the above-listed points, you must have understood the importance of creating and retaining the SEO value of your Black Friday landing page over the years. The team of SEO professionals at MadHawks can help you craft the perfect strategy for your sales campaigns be it Black Friday 2024 or any other event. If you have any further queries, you can connect with our experts by filling in the form given below! 

FAQs 

1. What are some key Black Friday SEO strategies for 2024? 
Ans. Some important Black Friday SEO strategies for 2024 are listed below: 
- Create dedicated landing page 
- Have a proper keyword strategy 
- Focus on high-quality content creation 
- Use internal linking and backlinking 
- Avoid content cannibalization 

2. How should I optimize my website after Black Friday? 
Ans. Once the Black Friday sale is over, you can use a 302 redirect for your Black Friday landing page rather than abandoning it. The 302 redirect will direct your users and search engines to another page rather than showing a 404 error.  

3. Why is Black Friday SEO important in 2024? 
Ans. Black Friday is one of the most important events for e-commerce businesses. As every business is focusing on maximizing their sales during black Friday, it is essential to have a well-planned SEO strategy to make your sales campaign stand out and perform well in 2024.