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10 Must-Have Tools for Effective Social Media Marketing Services in 2023

With over 4.8 billion people using social media platforms, SMM has become a powerful tool for brands to expand their business. The advanced AI-based tools make your social media strategy even more efficient. Let us understand this in detail through this article:
10 must have tools for effective social media marketing services in 2023

Social Media Marketing has become a must thing for online businesses today. It is the best and most cost-effective way to expand your market reach and boost sales. In order to make the most out of your SMM strategies, you need to partner with the right social media marketing services company and ensure that their team has access to advanced tools. Almost every business is using social media today, irrespective of its size, type, and industry. 

With the use of the right techniques and tools, you can make your social media strategy more powerful and effective. There are plenty of SMM tools available online today. Some are for data analysis, some for scheduling, and some for posting or other purposes. It is essential to be aware of some best social media tools in order to make your SMM efforts work more efficiently. Here is a list of some top ones to consider:

1. Bit.ly

Bit.ly, which is quite a popular tool for URL shortening, is also useful in social media marketing. You can use it to gain some extremely useful insights that help you understand whether social media is working or not working for your business. By tracking the activities of people who click on your links, Bit.ly allows you to analyze various things. You can get information about how long they browse through your website and how many leads a particular post brings. 

2. Sendible

Sendible is a very effective social media tool for companies that handle multiple clients. Along with all the other features and benefits that other social media management tools offer, Sendible allows businesses to personalize their dashboards. You can personalize your dashboard based on the interests of your target audience and attract new potential customers through it.

3. Canva

Canva is a great software for graphic designing and creating content that is visually appealing. Along with customized graphic designing, image editing, video editing, etc, you can create short animated clips and GIFs using this tool. You can use Canva to create engaging GIFs and animations and publish them on Instagram and other social media platforms. A good thing is that you can access a lot of its features for free.

4. HootSuite

HootSuite is one of the popular social media management tools that you can consider as your one-stop solution. From scheduling upcoming posts on different social platforms to monitoring your accounts and gaining useful analytical insights, you can use HootSuite for different purposes. It is great for businesses that are active on multiple social platforms and looking for an effective way to manage all their accounts together properly.

5. Audience

Audience is an advanced social media intelligence software that allows you to discover and segment new target audiences. You can use this tool to gain a better understanding of what your target audience looks like and how it operates. The tool then uses tracking and reporting, which further helps you improve engagement with your audience. You can consider this tool for finding your target audience and building better customer relationships.

6. Brandwatch

The social media management tool of Brandwatch offers multiple solutions that a social media manager needs to operate effectively. You can use this software for social media management, brand engagement, customer retention management, predictive analysis, and almost anything that a social media marketing services company needs. With Brandwatch, you can also find influencers in your niche, prepare visual data reports, and find relevant data using various available filters.

7. Sprout Social

Sprout Social is one of the popular social media tools used for management and building stronger connections with your brand audience. Social media marketing services companies use this software to manage and control posts across different social media platforms, all in one place. The tool also gives you strategic solutions to drive decision-making with your audience data and analytics. Though the tool is quite expensive, you can go for it if effective social media marketing is one of the primary objectives of your business.

8. TailWind

Tailwind is a great SMM tool for automated planning and investigation, especially for Pinterest. It is suitable for brands that highly focus on social media marketing through Instagram and Pinterest as the software allows publishing across these two channels only. The tool recommends the best occasions to post on these platforms and allows you to create, upload, and schedule content in bulk. With its drag-and-drop feature, scheduling becomes way too easy.

9. Buffer

Buffer is another social media marketing tool that allows you to put your posts in the queue and schedule them for different platforms. The tool has been divided into three categories, Publish, Reply, and Analyze. As per your business requirements, you can choose any plan that seems to suit your needs. A recently introduced feature by Buffer even allows you to include the first comment while scheduling your Instagram posts.

10. Agorapulse

Agorapulse is also one of the efficient fully-integrated social media marketing tools. Some key features of this software include scheduling, a social inbox, a visual calendar, team collaboration, and analytics. It doesn’t only help you gain meaningful insights through competitor analysis but also allows you to boost Facebook posts to capture your target audience. 

Partner With The Best Social Media Marketing Services Company

No single tool can be termed as the ‘best’ for every business. Based on what are your needs and which platforms you use, you can find out the best social media marketing tools for your business. In order to get the most out of these tools and make your social media strategy work, you can partner with a social media marketing services company like MadHawks

By analyzing your business requirements and the interests of your target audience, our social media team comes up with the best SMM strategy for your business and makes use of the right tools to achieve your goals. To take your social media marketing to another level, contact us now!


1. Why are social media tools used?

Ans. Social media marketing tools make various social media management tasks easier and less time-consuming. From content creation to scheduling, publishing, and analytics, you can find relevant tools to perform any task as per your requirements.

2. What are the 3 most used social media apps?

Ans. The three most used social media apps are Facebook, YouTube, and WhatsApp. As Whatsapp is not very popular for social media marketing, Instagram can be considered the third most popular in terms of SMM.

3. What are social media listening tools?

Ans. Social media listening tools are the tools that help you make the right decisions based on what is being said online about your brand. 


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