30 Best Free SEO Tools To Boost Your SEO Efforts in 2024
SEO (Search Engine Optimization) is one of the basic and most essential aspects for any business to enhance their visibility, and rank higher in search results. If your website is not ranking higher or you are not getting much organic traffic on your website, take this opportunity to learn about different free SEO tools that can help you rank better.
Here is the list of the best 30 free SEO tools for better SEO In 2024
1. Google Search Console
This is an SEO optimization tool that is offered by Google. This tool helps you to maintain, monitor, and troubleshoot the website in Google’s search results. This tool for SEO doesn’t require additional login or sign-up to include your website in the search results.
Furthermore, this tool will help you have a better understanding of how Google views your site and also help you make the changes required as well. If you are a business owner, web developer, website administrator, or SEO specialist/marketer, this is a must-have tool for you to include in your website SEO tools.
2. Google Analytics
The next tool for you to consider is Google Analytics, which is a platform that collects all the data from your websites, and apps, and leveraging this collected data forms a detailed report that can further provide you insights into your business.
This is often regarded as one of the most powerful free SEO tools that can be used. It tracks even the smallest activity in your website traffic and the reports are detailed enough to offer you deeper insights into the business.
However, with Google Analytics' new update, it doesn’t show you which keyword is bringing you the most traffic.
3. Google Keyword Planner
The next set of free SEO tools you need is a Google keyword planner which allows you to search suitable keywords for your search campaigns. This tool can further allow you to discover any new or trending keywords that are suitable for your business. Further it allows you to analyze the search capacity of keywords and the cost for targeting those keywords.
Additionally, keyword planner offers an alternative way to create your search campaigns backed by in-depth keyword research. The thing that needs to be considered here is that the keyword planner can only offer details and insights for keyword targeting, campaign performance has various other deciding factors involved.
4. Google Trends
This is one of the most important and trending free online SEO tools as it allows you to analyze the Google web search and provide you with the most popular searches over time. These can be used to have a clear understanding of seasonal variations in search popularity.
Further, it compares different terms to analyze their relative popularity over time and allow you to make better decisions. It also provides you with detailed keyword data and the search volume index, along with geographical information of the users search engine.
5. Google Tag Manager
The next tool for SEO is Google Tag Manager. This is a tag management system (TMS) that allows you to update the tags on the website or the mobile app. Once you have added these tags via Tag Manager, you can deploy analytics and other tag configurations from a web-based user interface.
Once you have installed the Tag Manager, it will allow the website to establish communication with the Tag Manager servers. This further allows you to leverage a web-based user interface by Tag Manager and establish triggers that cause the tags to fire when a set of events occurs. It will also allow you to create variables that can be further leveraged to automate and simplify the tag configurations.
6. Screaming Frog
Screaming Frog is another free online SEO tool that can help you to analyze the website’s structure and look for any technical issues that can affect the search engine rankings.
It is a desktop tool that is used to crawl websites and gather data. Being a desktop tool it is available for both Windows and Mac platforms. It also comes with a free version that enables you to crawl up to 500 URLs, whereas the paid version of this provides you with unlimited crawling.
Additionally, this tool is not just limited to SEO purposes, it can also be used to audit the websites and have a competitor analysis as well. It can crawl small as well as large websites. It also allows you to export all the essential SEO elements such as URLs, page titles, headings, meta descriptions, and others in a spreadsheet for better SEO recommendations and data-driven analysis.
7. Yoast Seo
Yoast SEO is a WordPress plugin that allows you to boost your SEO. It provides you with keyword analysis and helps you to have your keyword research for better ranking in the search results.
It further provides you with a preview of your website, and how it would appear on Google and helps you to identify the issues in the website which can be resolved later. Also, you can customize the meta title and meta description as per your convenience and needs.
8. Rank Math
Rank Math is another free SEO tool. This is also a plugin by WordPress and makes it convenient for you to optimize your content with the prompt suggestions available. It has an easy-to-use dashboard which makes it simpler for you to use and navigate through the platform.
It further allows you to have image SEO, knowledge graph, and local SEO as well for better website optimization.
MozBar is a free Chrome extension that once integrated allows you to seamlessly get the link and metrics integrated for better SEO. Further with MozBar, you get links to all the metrics, domains, and pages as you search for them. It also shows your domain authority and page authority with backlinks for websites.
Additionally, it allows you to dig deeper into various page elements, and view search results on a different country and region. It also shows you meta tags and highlights the links on a page. MozBar further offers you a Moz Pro subscription that allows you to run unlimited optimization and reports.
10. Bing Webmaster Tools
Bing Webmaster is another SEO optimization tool that allows you to add your website to Bing crawler to get your website ranked on the Bing search engine as well. It further allows you to monitor and maintain your website presence.
Bing Webmaster tool is to Bing what Google console is to Google. Furthermore, it can be used by site admin, marketers, and website developers as well.
11. KW Finder
KW Finder or Keyword Finder is a keyword-finding research tool that is used for marketing. It provides you with new keywords required for expansion by generating more keywords to position a site on. It further provides you with a proprietary index value for SEO difficulty and gives insights into pay-per-click advertising.
Furthermore, it can be leveraged by SEO and paid search campaigns. It further allows you to derive a list of keywords based on their search volume, historical and current, estimated prices in paid search, difficulty index indicated by the PPC index, and SEO difficulty index indicated by KD index.
Another tool for SEO used is Semrush. This is an all-in-one tool that allows you to enhance online visibility and discover the latest market insights. Further, this provides marketers an opportunity to leverage the following services: SEO, Keyword research, PR, content marketing, campaign management, SMM, marketing insights, PPC, and competitive research.
13. Answer The Public
Answer The Public is another free SEO tool that is also regarded as a social listening tool that allows you to see which keywords and phrases are being used in the majority of search engines.
It also leverages features such as autosuggest to offer related information, provide additional data, and also include search volume, and popularity, and provide cost-per-click. This is a user-friendly tool that allows you to enter one or two seed keywords and pick your location and language. This will then show you various keywords that can be downloaded in a document for later use.
Moving on, Seoquake is another free online SEO tool that provides you with SEO metrics and other useful tools required such as SEO audit. It further allows you to review all major SEO metrics, and provides a thorough analysis of SERPs, provides an estimate of the keyword's difficulty.
It comes with an additional toolbar- an SEO bar that is used for presenting core metrics. It is a user-friendly and easy-to-install tool for SEO and comes with additional tools such as Keyword density reports, internal & external link analysis, and social metrics.
15. Google’s Mobile-Friendly Test
After Google launched its Mobilegeddon update, it also introduced a Mobile-friendly test that helps you to identify if your website is mobile-friendly or not. It is an easy-to-use platform that requires you to enter the URL that you wish to test. The test usually takes less than a minute to run and provides you with the results.
Further, this text includes a screenshot of the webpage in the mobile version and adds a list of any problems detected in the mobile version.
GTmetrix is a website performance analysis tool that is used as a performance analysis tool for monitoring speed in digital space. It analyzes the website's performance and offers you a list of recommended actions to solve any problems occurring.
Furthermore, for using GTmetrix you need to enter the domain name into the website and get the analysis done. While analyzing the website it will offer you a performance scorecard that consists of top-level page speed, page load time, and overall page size. It also offers your recommendations to make your website better.
Schema.org also called Schema is a semantic vocabulary of microdata or tags that you can incorporate into your HTML for enhancing the search engine reads and improving your page’s representation in SERPs.
Furthermore, it is an interesting collaboration tool of Google, Yandex, Yahoo! and Bing. This is to help you offer better information about the search engines that are required for a better understanding of the content and further offer the best possible search results.
Adding Schema.org to your HTML will further help you enhance the way your page is displayed in the SERPs. It does so by enhancing the rich snippets displayed beneath the page title.
Another free SEO tool that we have is Ubersuggest which is a free Google Chrome extension that provides you with keywords, their monthly search volumes, cost-per-click, and competition data as well.
It also offers you data-driven keyword queries specific to Google and other sites such as YouTube, Amazon, and others. It further consists of trends and graphs for better data representation. These graphs provide you total monthly search volume and monthly mobile searches and desktop searches as well for a specific keyword.
The next website SEO tool in the list is SimilarWeb which is a Chrome extension that helps you check on the website traffic. This is one of the best free SEO tools for website owners, SEO professionals, and marketers for monitoring website ranking, and organic traffic and getting deeper insights into their competitor's websites as well.
If you visit any competitor website with SimilarWeb you can easily get insights about their website which can be leveraged to boost your marketing strategy.
One of the best tools that can help you create error-free content for your website is Grammarly. It is used to grammar check and proofread your content. It also checks for punctuation, vocabulary, and other grammatical errors.
The AI system of Grammarly reviews every sentence and suggests changes as required. This cloud-based platform is available as an extension and as a program to be integrated with your MS Word as well.
21. Small SEO tools
Small SEO Tools is another set of free SEO tools that one can leverage for SEO optimization of the website. It consists of a wide range of products and services that are required to enhance the SEO for your website. These tools can be used by website owners, administrators, SEO professionals, and content writers as well.
Some of the services included in this are plagiarism detection, grammar check, keyword finder, backlink tools, image optimization tools, and others.
22. Google Page Speed Insight
Google Page Speed Insight (PSI) is a tool for SEO that provides reports on user experience in mobile as well as desktop versions. This further provides you with suggestions to enhance and improve the web page. Furthermore, it provides lab and field data where lab data is leveraged for debugging issues. On the other hand field data is used for capturing real-world user experience and provides a true picture of it.
23. JSON-LD Schema Generator For SEO
JSON-LD Schema Generator or Schema Markup is a code that is designed to offer information regarding your website to search engines and the user as well. This helps to attract different users to your website.
However, it is also estimated that only 17% of websites are actively leveraging schema markup services. It is further leveraged if you wish to create a schema by yourself, which can help you create it in much less time. Additionally, you can use this tool to create schema-structured data for job postings, web pages, local businesses, products, and other events or even people in your business.
24. Google Alerts
Google Alerts was launched to allow you to monitor the web and provide you with an alert notification whenever there is a new result similar to your search query. It further allows you to monitor any keyphrase or keyword that you wish to. If the keyword or keyphrase appears in the SERPs you will be notified with an email notification.
This can be leveraged to keep track of any news sources, new blog posts, and finance tracker in any language and for any region as per your choice.
Hunter.io is an email finder tool that you can integrate into your marketing strategies to get the email and contact information of new prospective clients in your field. It is a user-friendly tool that allows you to enter the domain name on the search bar and it will offer you a list of email addresses of people associated with the specific domain.
The emails are further categorized into green, yellow, or brown marks to show the accuracy of the email address. It further provides the sources from where the email address was taken.
The next tool that we are going to discuss is Mailchimp which is an all-in-one marketing tool that allows you to engage with your clients, customers, and other prospects as well. It allows you to connect or communicate with all the parties at once instead of sending individual emails. It further consists of carefully curated campaigns, and data analytics that help you to better understand the details of the campaigns.
27. Robots.txt Generator
Robots.txt is a text file that is a set of instructions that are placed at the root of the website and is used by websites to communicate with search engines regarding which pages are to be crawled and which are to be excluded. It guides the search engine crawler access but cannot keep the pages out of Google’s index. Robots.txt generator leverages a process called Robots Exclusion Protocol.
As the name suggests, it is a tool that is leveraged to check for any duplicate content to ensure originality of the content. It is a cloud-based tool that checks printing and mailing software to detect any duplicate content. It further provides you with assistance in writing original content and is most often used by content writers for maintaining the authenticity of the content.
29. Looker studio
Another tool here is Looker Studio which is a free SEO tool that helps you to turn your data into easy-to-interpret, share & read customizable reports. It provides you with a drag-and-drop option that further allows you to draft your data into charts such as bar, line, or pie charts. Also, it helps you to make your reports more interactive for viewers by adding date range controls and other features. It also includes clickable images that allow you to create product catalogs, and video libraries, and hyperlink the content.
30. Google My Business
The last tool in this blog is Google My Business which is a tool that allows you to analyze, optimize, and manage your business profile on Google. This business profile is a means by which you can claim authority or ownership of your business and get the right to manage the profile. It further allows you to edit the information available on Google about your business for clear communication.
Final Words by MadHawks
Being a digital marketing agency it is important to keep yourself informed and updated in terms of the tools and products that are available online to offer you better SEO services. For more information about free SEO tools or services, you can get in touch with our experts here at MadHawks.
Frequently Asked Questions
1. What tools should I use for SEO?
For enhancing your SEO start with Google Keyword, Google Analytics, Semrush, and RankMath.
2. What are SEO writing tools?
Semrush offers SEO writing tools for better and more accurate SEO-driven content that will help you rank your website in SERPs.
3. What is an SEO ranking tool?
SEO ranking tool is a tool that allows you to analyze and optimize your website content to get a better ranking on the search engines. It is done by integrating more relevant and suitable keywords.
4. How to choose the best SEO tools?
To choose the best SEO tools first identify your SEO goals, set a budget, and check for compatibility, functions and functionality, user-friendliness, and availability of the tools.
5. Can we do Seo with free tools?
Yes, you can do SEO leveraging the free SEO tools available online. Some of these are available as Chrome extensions as well for easy functionality.