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Benefits of Instagram For Businesses - Complete Details

Posted By Gaurav | 05-Dec-2023 | SMM
2023 is almost at its end and Instagram remains one of the most popular social media apps. Further in this article, we will discuss how Instagram can be used for business and what are the benefits of using it.

Instagram is no longer used just for fun but has become a great platform for emerging businesses to grow their customer base and boost sales. With a user base of around 2.35 billion, Instagram provides businesses with the opportunity to reach a global audience. The app is gaining more and more popularity as a platform for boosting e-commerce businesses. And there are so many valid reasons why one should use Instagram for business. 

If trying to grow your brand through social media marketing in India, you must know the advantages of running an Instagram business account. Let us help you understand the same:

Advantages of Using Instagram for Business

Using Instagram for business can have many more benefits than you expect, provided that you use the platform wisely keeping in mind the interests of your target audience. The following are some most significant benefits of using Instagram for business:

1. Wide User Base

Instagram is one of the most widely used social media platforms today with a user base of over 2.35 billion. As per data, most Gen Z users (people aged between 16 and 24) prefer Instagram over any other social media platform. With such a large active user base, Instagram becomes a potential platform for promoting your business and taking it to better heights. Many brands use Instagram as their primary platform for driving sales and building customer relationships. 

2. Better Visual Appeal

Instagram has come a long way since it was first launched. It is no longer just a picture-sharing platform, but there is much more you can do with this app. Instagram is now a fully curated platform for visually appealing content. The interface of the app itself is so good that users prefer it over other social media apps. Visual marketing on Instagram can be powerful for your business. 

Studies suggest that posts that contain images drive 650% more engagement than ones that only contain text. By creating visually appealing content like images and videos on Instagram, you can gain a wider audience base and showcase your products or services in the best way possible.

3. Higher User Engagement

As mentioned earlier, Instagram is the favorite social media app of Gen Z people. There are plenty of features on Instagram that you can use to boost engagement on your page. You can post images, videos, reels, and stories, where your audience can engage through likes, comments, story replies, direct messages, etc. Moreover, you can use interactive story elements like Ask Me A Question, Polls, etc, to drive higher engagement. All these features make Instagram a great platform for boosting engagement with your audience and making them feel good about your brand. 

4. Brand-Building Opportunities

Along with all the benefits mentioned above, Instagram also provides great brand-building opportunities. Does brand building only require a catchy tagline and a greatly designed logo to stand out from the competition? Although these are two essential factors, there are a few more factors that your brand requires to catch the eyes of potential customers. You need to build a personality of your brand, which you can effectively do on Instagram.

By posting visually appealing content with your brand colors, you can establish a unique image of your brand among your target audience. This helps you differentiate your brand from competitors and build a community of loyal followers who can later convert into your customers.

5. Instagram Store for E-Com Companies

Various features on Instagram allow you to boost sales and revenue for your e-commerce business. You can add your products to the Instagram store, encourage your existing customers to create collaborative posts showcasing how they use your products, or add your product links to your Instagram story. All this will help you boost your online business on Instagram. 

If you are not using Instagram to build or grow your e-commerce business, you might miss out on thousands of potential customers. Many people will never know your e-commerce website exists until you show them the same through Instagram. 

Steps To Setup Business Account on Instagram

When aiming to grow your business through Instagram, you need to ensure that you use a separate business account instead of a regular one. Many people just start posting their product promotions on their personal Instagram accounts and this is probably the biggest mistake that they make. Below are the steps to create an Instagram business profile and use it effectively:

Step 1: The first step is obviously to download the Instagram app if you don’t have it already on your mobile device. It is absolutely free, both for Android and iOS. If you are planning to manage the account on a Laptop, just open www.instagram.com on your browser.

Step 2: Now, you will have to sign up for the app. Click on ‘Sign Up’ and start by filling in all the mandatory fields. Make sure that you have a different email address that you will be using only for your business purposes. Sign up using the same email address and process further. You will also need to choose a username for your business account in this step. Pick a unique username for your business profile as this is what all your audience will be seeing. 

Step 3: Now, you will need to set up your profile by entering the name of your business, adding a profile picture (you can add your business logo here), and bio. In the bio, you only have 150 characters to define your business. So, try to be as brief as possible and write in short what your business does. You can also add relevant links, such as your website URL here. 

Step 4: Once you set up your business profile, you can finally switch the account to a business account. Tap on your profile page, select the menu from the top right corner, and click on the Settings & Privacy option. Then select ‘Account Type & Tools’ and click on ‘Switch to Professional Account.’ Confirm the same and save the changes. 

If you already run a Facebook page for your business, you can also connect it to your Instagram page by clicking on the option ‘Connect to Facebook’ and following the instructions given on your screen.

Step 5: After setting up everything, you can start exploring the features of Instagram for business. Apart from the regular posting, living, and commenting options, you can also track your account’s performance with Instagram’s insights feature. Just make sure you understand all these features very well so that you can use them effectively.

Boost Your Instagram Business Profile With SMM Companies in India

Managing an Instagram business account may be challenging especially when you are someone with no experience in social media marketing. In such a case, it is always a better idea to partner with a company like MadHawks that provides social media marketing services in India. Just make sure that your social media marketing team is well aware of how to manage an Instagram account for business and how to make the most out of all its features. For any further details, contact us now!


1. Is Instagram for business free?

Ans. Yes, Instagram for business is completely free. You get access to all its features without paying anything.

2. How Instagram can be used for business?

Ans. Instagram allows professional Instagram account holders to add their products to the Instagram store, analyze the performance of their Instagram page, and boost engagement through various features. 

3. Is Instagram good for starting a business?

Ans. Yes, if you have just started a new business, you can create a business account and start building an audience base through Instagram itself.

Read Blog - 10 Must-Have Tools For Effective Social Media Marketing Services In 2023

Gaurav Yadav
SEO expert

Gaurav Yadav is a skilled SEO expert with over 8 years of experience in digital marketing. He specializes in technical SEO, content strategy, and link building, and has a proven track record of driving organic traffic growth for a diverse range of clients. With his expertise in various verticals, he can execute industry-specific SEO strategies for SAAS, BFSI, healthcare, lifestyle, and education.